#Monaco #Monte Carlo #Jardins d'Arménie #Royal Brandy #Armenian Spirits

A New Chapter in Luxury Spirits

Monaco has recently witnessed the arrival of a groundbreaking spirit with the launch of Jardins d'Arménie Royal Brandy. This significant event took place on September 13, 2025, at the prestigious Hôtel Hermitage Monte-Carlo, graced by the esteemed presence of H.S.H. Prince Albert II of Monaco and the Armenian Ambassador to France, Arman Khachatryan. The evening was an exquisite celebration that showcased the finest of Armenian culture through gastronomy, traditional music, folk dances, and a captivating art exhibition.

The gala took place in the beautifully adorned Salle Belle Époque, where over a hundred distinguished guests gathered to experience a blend of luxury and heritage. The highlight of the event was a masterful tasting session led by Bruno Scavo, the former head sommelier of the Société des Bains de Mer. Scavo expertly guided attendees through the intricate flavors and sophisticated subtleties of this exceptional spirit, marking the official European debut of Jardins d'Arménie Royal Brandy.

A Visionary Founder

The brainchild behind this innovative project is Simon Pogossian, the founder of SPS Cigaronne and Newline Brands Global LLC. With more than three decades in the luxury goods sector, the Pogossian family is renowned for creating high-end products that marry artistry, innovation, and an uncompromised pursuit of excellence. Now at the helm is Simon's son, Armen Pogossian, at just 27 years old, he represents a new wave of global entrepreneurs aiming to redefine luxury.

Armen expressed his excitement at the gala, stating, "Jardins d'Arménie embodies our story, our artistry, and craftsmanship. Every sip is infused with the strength of our land, the finesse of our techniques, and centuries-old tradition. Launching it in Monaco, alongside H.S.H. Prince Albert II, symbolizes our commitment to sharing Armenian excellence with Europe."

An Unprecedented Spirit

Jardins d'Arménie introduces the Royal Brandy, an entirely new class of spirits that emphasizes both rich heritage and contemporary mastery. This exceptional brandy is crafted from Voskehat grapes sourced from three distinct regions in Armenia. The artisans behind its production seamlessly combine ancient brandy-making traditions with modern innovations, ensuring a spirit that stands apart.

The aging process starts in oak barrels, cultivating a rich foundation characterized by chocolate and soft vanilla notes. The blend then matures in apricot wood casks, which impart fruity layers and delicate hazelnut hints, before returning to oak barrels for final refinement. This meticulous process results in a spirit with an elegant structure, exceptional aromatic complexity, and remarkable finish.

Two standout innovations accompany this creation: a patented two-piece airtight stopper that preserves the aromatic integrity from barrel to glass, and a set of tasting glasses designed to enhance the tasting experience, offering a deep insight into the brandy’s profile.

Bruno Scavo remarked, "Jardins d'Arménie is not just a spirit; it's a cultural legacy, a craft passed down through generations. Guiding this tasting was a rare privilege."

About Jardins d'Arménie

Jardins d'Arménie Royal Brandy is a pioneer in luxury spirits, being the first of its kind globally. This new category, dedicated to connoisseurs seeking refinement and unique discoveries, seamlessly combines heritage, innovation, and contemporary elegance. From the Pogossian family’s longstanding tradition of luxury goods, this brand promises a sophisticated experience to discerning clientele around the world.

Practical Information

• - Product: Jardins d'Arménie - Royal Brandy
• - Origin: Armenia, Voskehat grapes
• - Process: Double oak aging with apricot wood maturation
• - Availability: Exclusive selections across Europe from September 2025

For those who wish to explore the world of luxury spirits and are eager for unique experiences, Jardins d'Arménie promises a journey of taste that transcends the ordinary.