#Japan #Japanese Sweets #Ikebukuro #TEA MARIA

TEA MARIA: A New Destination for Tea Lovers

On February 20, 2023, TEA MARIA marked a significant milestone by opening its first permanent store at the Tobu Department Store in Ikebukuro. This brand, known for its innovative tea-infused sweets, brings a unique experience that highlights the delicate aromas of high-quality teas. Standout items include the Earl Grey macarons, a hard Baumkuchen made with Darjeeling leaves, and milk tea langoustine cookies made with Uva tea. Each product is crafted to ensure an effect of ‘lingering fragrance’ that tea lover's cherish.

An Invitation to the World of Tea Sweets

The TEA MARIA store aims to go beyond mere product sales. Visitors can immerse themselves in an atmosphere that celebrates the 'scent, flavor, and aesthetics' of each delicately prepared tea confectionery. These carefully crafted sweets offer a narrative experience that connects customers to the tradition of tea culture.

The signature #Earl Grey macarons ensure a unique tea time experience. The company prioritizes the 'story of aroma' in each piece, creating a magical moment with every bite.

Exclusive Opening Promotions

To celebrate the grand opening, customers who spend over 5,400 yen will receive a limited-edition insulated bag, while supplies last. This promotion reflects the brand's commitment to delivering exceptional value and customer satisfaction.

Discover TEA MARIA Online

TEA MARIA also thrives in the digital realm, inviting tea enthusiasts to explore its online store. The brand beautifully intertwines aroma, taste, and presentation, showcasing an exquisite selection of tea sweets that fit perfectly into everyday life.

The Story Behind TEA MARIA

The brand's inspiration arises from the love of tea by the Duchess 'Maria', who, amidst her busy life, found solace in tea and cake moments. Each baked good feels like a little poem told through scent, reminding us to pause, savor, and enjoy life’s simple pleasures. The aroma of tea transports the mind, inviting conversations that make time stand still – a state the Duchess would undoubtedly define as 'tea-time bliss'.

TEA MARIA’s Exquisite Offerings

1. Earl Grey Macarons: Handmade luxuries filled with smooth ganache, these macarons deliver an invigorating burst of Earl Grey flavor in every bite. Priced at ¥1,059 (tax included), they promise a decadent experience.
2. Milk Tea Langoustine Cookies: Capture the unique blend of Uva tea in a light and crisp cookie. Available in a set of 8 for ¥1,275, this product aims to elevate an everyday snack into an extraordinary affair.
3. Darjeeling Hard Baumkuchen: Known as the champagne of teas, Darjeeling brings a fragrant presence to this cake, priced at ¥1,080, offering deep, complex flavors that linger with every chew.

The Essence of TEA MARIA

TEA MARIA's design reflects the elegance of Victorian style, drawing from British noblewoman Anna Maria, who is attributed with popularizing afternoon tea. The packaging features traditional patterns complementing the rich flavors of the chosen tea sweets.

TEA MARIA’s Global Tea Selection

TEA MARIA curates a selection sourced from tea-growing regions, carefully matching flavors with their confectioneries:

• - Earl Grey: Infused with bergamot oil to invigorate the palate.
• - Uva: Characterized by its refreshing notes, perfect for milk tea.
• - Darjeeling: Rich in fruitiness and depth, often blossoming into a muscat-like fragrance.

Company Insights

Established in 1935, WakaO Confectionery Co., Ltd, with the philosophy of 'creating harmony', has diligently crafted sweets that resonate with the essence of Japanese culture. Their commitment to quality and consistency shines through their products, which are designed to offer a genuine moment of comfort and delight to all customers.

Visit their corporate and online stores to experience the world of TEA MARIA firsthand today.