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Nicosuma's October 2025 Smartphone Sales and Purchase Rankings

Nicosuma, operated by Belong Inc. based in Minato, Tokyo, recently revealed its rankings for the number of used smartphone sales and purchases for October 2025. As the market for secondhand smartphones continues to grow, these rankings provide insight into consumer preferences and popular device choices.

Overview of the Rankings

According to the latest data, since the announcement of the iPhone 17 series in September, both the iPhone SE (3rd Generation) and the iPhone 13 series have maintained high transaction volumes. The iPhone SE (3rd Generation) (64GB) has ranked first in sales for five consecutive months. Notably, the iPhone 13 (128GB) reached its highest-ever position at second place, while the iPhone 13 mini (128GB) climbed further to fifth place compared to the previous month.

The continued popularity of the iPhone SE (3rd Generation) and iPhone 13 mini, which do not have newer successors, indicates a strong consumer desire for features like fingerprint recognition and compact size. One significant advantage of the used smartphone market is not only their affordability but also the extensive selection available, allowing consumers to find devices that fit their individual needs.

In the purchase rankings, the iPhone SE (2nd Generation) (64GB) has secured the first position for two consecutive months. Interestingly, when examining the total transactions by model, older generation devices like the iPhone 12 have also shown significant activity, being ranked second behind the iPhone SE (2nd Generation), suggesting that consumers are still actively interested in hardware that is a generation behind.

October 2025 Used Smartphone Sales Rankings

October 2025 Used Smartphone Purchase Rankings

Note: This data covers the period from October 1 to October 31, 2025, and all prices are inclusive of tax.

Commitment to Customer Needs

Nicosuma remains committed to responding flexibly to customer needs, aiming to enhance both sales and purchase services in the used smartphone sector. The rankings highlight the continual trends and patterns within the market, enabling consumers to make informed choices.

Additionally, customers looking to buy or sell smartphones can access valuable information on the Nicosuma platform. The company prides itself on offering high-quality devices while ensuring transparency in service.

About Nicosuma

Nicosuma is a used smartphone sales and purchase service operated by Belong, part of the Itochu Group. With the motto of "More about you than new," Nicosuma supports customers in selecting smartphones that fit their lifestyle.

For more information:

• - Nicosuma Used Smartphone Sales
• - Nicosuma Smartphone Purchase

Our mission at Belong is to provide the next value that people can be proud of, offering services tailored to both individuals and corporations in the used device market.