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Overview of Asset Management One's New Web Commercial

Asset Management One, a prominent asset management firm based in Chiyoda, Tokyo, has recently released a corporate brand web commercial titled 'Everyone is Different.' This initiative emphasizes the individuality of investors and their unique financial goals. With the increasing popularity of investment options such as NISA (Nippon Individual Savings Account) and changes to iDeCo (individual defined contribution pension plans), there is a growing need for asset management companies to foster a deeper understanding of their roles in the investment landscape.

The commercial highlights the importance of personalized investment strategies, resonating with the message that individuals should select investment trusts that align with their life plans and values. In a 15-second video, Asset Management One aims to introduce itself as a trusted provider of investment trusts, enabling clients to feel empowered in managing their assets to secure a prosperous future.

Significance of the New NISA and Investment Trusts

Since the Japanese government announced the 'Doubling Asset Income Plan' in November 2022, the reforms to the NISA have driven a surge in users. Many of those engaged with the new NISA, which began in 2024, are choosing investment trusts, showcasing a heightened interest in long-term asset building. However, despite the growing popularity of these investment products, there remains a lack of recognition regarding the role of asset management firms like Asset Management One among the general public.

In response to this gap, the web commercial showcases the diverse possibilities within investment trusts available through Asset Management One, which is one of the leading asset management companies in Japan, known for its extensive lineup and numerous fund awards. The organization positions itself not just as a creator of investment trusts but as a vital partner in each client’s financial journey.

Corporate Philosophy and Commitment to Clients

With the corporate message 'Nurturing the Future through Investment,' Asset Management One aspires to cultivate trust and contribute to a wealthier future for its clients. The firm’s ongoing commitment revolves around delivering premium solutions and services as a professional in asset management, ensuring that it remains a valued partner for all stakeholders.

The brand identity is symbolized by a graphic element known as the 'Rising Line,' which emerges in the background of the web commercial. This icon, derived from the company's corporate logo, embodies the professionalism and responsibility that Asset Management One aims to uphold while guiding customers toward a brighter and prosperous future.

The Essence of 'Everyone is Different' Commercial

The web commercial features scenes of various individuals navigating through crowded streets — from women on their daily commute to young families out shopping, as well as loving elderly couples. Each of these groups has distinct life plans, thereby leading to diverse investment motivations and goals. The overarching message is simple: when it comes to choosing investment trusts via NISA, personalization is key.

The protagonist, a woman in the commercial, visualizes her future while managing her assets in a way that aligns with her unique lifestyle. The 'Rising Line' icon accompanies her journey, representing Asset Management One's support as she navigates towards her financial aspirations.

Distribution and Accessibility

The commercial is available for viewing on platforms such as YouTube and TVer, marking a significant outreach endeavor by Asset Management One to connect with a broader audience, ensuring that more people understand the importance of tailored investment solutions.

About Asset Management One

Founded in October 2016, Asset Management One is one of Japan's leading asset management companies, boasting approximately 74 trillion yen in managed assets across both asset advisory and investment trust businesses. Through a combination of traditional asset management techniques and advanced financial engineering strategies, they cater to the diverse needs of individual and institutional investors alike.

For more information, visit their official website at https://www.am-one.co.jp/.

Company Details

• - Name: Asset Management One Co., Ltd.
• - Financial Instruments Business Operator: Kanto Local Finance Bureau Director (Kinsho) No. 324
• - Memberships: Japan Investment Advisers Association, Investment Trusts Association of Japan.