#Germany #Australia #Sydney #Infomedia #Veact

Infomedia Expands Global Automotive After-Sales Ecosystem with VEACT Acquisition

Infomedia, a prominent leader in automotive after-sales technology, has recently completed its acquisition of VEACT GmbH, a reputable European provider specializing in data activation solutions, predictive service marketing, and after-sales customer management within the automotive industry. The financial specifics of this transaction have not been disclosed.

This strategic move underscores Infomedia's ambition to broaden its global footprint, significantly enhancing its after-sales ecosystem in Europe. By capitalizing on this expansion, Infomedia aims to leverage cross-selling opportunities and foster innovation for both existing and potential customers, thereby accelerating growth in the region.

A critical aspect of this acquisition is the synergistic integration of Infomedia's and VEACT's data capabilities. The collaboration aims to create a more connected end-to-end platform that allows manufacturers and dealership networks to efficiently manage the entire vehicle lifecycle. Jens Monsees, CEO of Infomedia, expressed his enthusiasm about this partnership, viewing it as a pivotal step in their long-term growth strategy. According to Monsees, "The after-sales segment is a primary value driver in the automotive industry, and we look forward to working with Philipp and the entire VEACT team to innovate, unlock new revenue streams, and provide integrated after-sales automated capabilities to our shared customers."

On the other side of the partnership, Philipp Posselt, the founder of VEACT GmbH, highlighted his excitement about joining forces with Infomedia, acknowledging the enhanced market position this union provides in the European after-sales landscape. He stated, "Together, we are now better positioned to expedite our product launch timeline, delivering added value to our customers, while continuing to grow and expand throughout Europe within the Infomedia organization."

VEACT, based in Munich, has made strides in offering data-centric solutions to some of the world's largest automotive brands. With collaboration across more than 1,000 dealership sites in the EMEA region, they form partnerships with numerous leading manufacturers globally. By harnessing VEACT's expertise in customer data activation and combining it with Infomedia's extensive knowledge of vehicle-related data, services, and spare parts, the newly formed platform will provide manufacturers and dealers with the capability to deliver personalized and relevant data-driven experiences. This initiative aims to create seamless connections among vehicle owners, dealerships, and manufacturers at every stage of ownership.

Additionally, VEACT will benefit from Infomedia's well-established relationships with global manufacturers and advanced AI capabilities from Intellegam, a Munich-based AI firm partly owned by Infomedia. This collaboration intends to expedite innovations in predictive analytics, automation, and customer engagement strategies.

DC Advisory served as the financial advisor to TPG and Infomedia, and 4GC was the advisor for VEACT's shareholders concerning mergers and acquisitions. Notably, TPG, an international management firm, had previously acquired Infomedia in December 2025.

In conclusion, this acquisition is poised to enrich Infomedia's offerings, presenting new opportunities for innovation and market expansion, particularly in the dynamic and ever-evolving automotive after-sales sector. As Infomedia welcomes VEACT into its corporate family, both companies are set to redefine customer engagement in the automotive industry and shape the future of after-sales services globally.

About Infomedia

Infomedia Pty Ltd stands among the world's leading providers of DaaS and SaaS solutions, empowering the automotive ecosystem to leverage data to its fullest potential. Its offerings assist manufacturers, national sales companies, dealerships, and third-party partners in managing vehicle and customer lifecycles efficiently. Over 250,000 industry professionals utilize Infomedia's solutions across 50 manufacturer brands in 186 countries, enhancing customer journeys, dealership efficiency, and sales performance.

About VEACT GmbH

VEACT GmbH is a specialized European player in automotive data management, CRM processes, and after-sales customer activation. It supports dealers, importers, and manufacturers in preparing, analyzing, and activating customer and vehicle data to ensure personalized after-sales communication, automated CRM management campaigns, increased loyalty, and measurable revenue growth.

For more information, please visit the websites of Infomedia at Infomedia and VEACT at VEACT.