#United States #Auburn Hills #FCA US #Jeep #Ram

FCA US Second-Quarter Sales Results for 2025

FCA US LLC recently announced its sales results for the second quarter of 2025, revealing a notable increase in total vehicle sales across various brands, particularly Ram and Jeep. In total, FCA US reported sales of 309,973 vehicles this quarter. However, it's important to note that overall sales across all automakers in the U.S. dipped by 10% year over year.

Ram Brand Highlights

The Ram brand led the pack with an impressive 5% increase in total sales compared to the previous quarter. Particularly thrilling is the performance of the Ram 1500, which saw a remarkable 17% increase in sales for Q2. Additionally, retail sales of the Ram ProMaster van surged by an astounding 20%. This upward trend is not just a seasonal fluke; for the first half of 2025, Ram's total sales are up by 2% compared to the same period last year, with retail sales seeing a more impressive 25% increase year over year.

In a bid to bolster its appeal, the Ram brand recently reacquainted the market with its iconic HEMI® V-8 engine, which garnered over 10,000 orders within just twenty-four hours of its announcement. Furthermore, the company introduced a comprehensive 10-year/100,000-mile limited powertrain warranty, covering various Ram models including the high-performance Ram RHO and Ram Power Wagon.

Jeep Brand Performance

The Jeep brand also reported positive growth, with total sales increasing by 1% year over year. Noteworthy among these is the Jeep Wrangler, which enjoyed a significant 23% sales increase. Jeep's versatility continues to impress consumers, particularly with its 4xe models. The Jeep Wrangler 4xe experienced its best April month since launch, showcasing high consumer interest in hybrid vehicles.

The Jeep Grand Cherokee maintained its status as a bestseller in the full-size utility vehicle (UV) segment, demonstrating strong loyalty among its customer base. It also ranks among the top sellers in the plug-in hybrid electric vehicle (PHEV) category, alongside the Wrangler 4xe and Chrysler Pacifica Hybrid, reflecting a growing trend towards eco-friendly vehicles.

Dodge and Chrysler Updates

The Dodge brand didn't lag either; it recorded a 16% increase in sales for the Dodge Durango, with retail transactions soaring by 36% when compared year over year. Anticipation is building for the new four-door Dodge Charger Daytona model slated for the 2026 lineup, which promises to offer consumers more options in the muscle car category.

Celebrating a century of automotive excellence, the Chrysler brand rolled out its 100th Anniversary Pacifica buzz model. Despite a decline in minivan sales this quarter, the brand's historical legacy is solidified with a series of celebratory marketing campaigns and products highlighting its long-standing history.

Overall Perspective and Future Outlook

Despite the overall decline in U.S. vehicle sales, the successes of Ram and Jeep brands reflect a strategic alignment with consumer preferences, focusing on performance, utility, and technological advancements. Analysts anticipate that these gains will propel FCA US into a successful second half of the year, especially capitalizing on the renewed interest in the HEMI engine and the strong utility offerings from their brands.

Jeff Kommor, head of U.S. sales for FCA, expressed optimism about building on the success of these brands moving forward, especially with new vehicles and enhanced warranties on the horizon. As FCA US LLC continues to innovate and cater to shifting consumer preferences, the outlook for the remainder of 2025 appears bright, with further growth anticipated as new models emerge and consumer awareness grows.