Transformative Partnerships Fuel Sales Growth at Batteries Plus
Batteries Plus, renowned as the leading specialty battery franchise across the globe, has recently reported impressive sales advancements. The company attributes this success to strategic partnerships established with noted players in the realm of device protection and insurance. These alliances have led to remarkable growth over the past couple of years; a notable example is the Springfield, New Jersey franchise operated by Angel Cartagena.
Elevating Customer Experience
Batteries Plus has leveraged its extensive retail network and repair skills to merge with advanced mobile device protection offers from industry allies. This development allows Batteries Plus locations to proficiently manage clients' phone protection needs, ensuring coverage for lost or damaged devices. This comprehensive strategy has significantly elevated customer satisfaction levels, leading to higher revenues for franchisees and bolstering overall brand loyalty.
Angel Cartagena, who manages the Springfield store, emphasizes that the company is not just concentrating on phone repairs but also creating avenues for customers to discover additional products and services they may not have previously considered, such as car batteries and key fobs. This approach has appreciably increased average transaction sizes and profit margins for their operations.
Remarkable Growth Figures
Since partnering with industry leaders, Cartagena’s Batteries Plus store has achieved exceptional growth metrics, including:
- - A staggering 217.7% boost in device repair sales compared to the previous year.
- - An overall business sales increase of 128.6% year-on-year.
- - An impressive growth in average ticket value by 147.8%.
- - A 10.6% rise in gross profit year-over-year.
These partnerships have proven so effective that they prompted the expansion of the franchise's team; three additional staff members have been brought on board to accommodate the growing demand.
Cartagena shares, “These strategic alliances have been life-changing for our business. We are experiencing more customer traffic and sales, particularly in our device repair segment. These collaborations are not only beneficial for our profitability but also enhance our capability to serve the community with high-quality repair solutions. It has also provided us with the opportunity to widen our team and deliver more comprehensive assistance to our customers.”
Batteries Plus: A Global Franchise Leader
Batteries Plus is positioned as a global leader in catering to the battery requirements for automobiles, boats, mobile devices, key fobs, and a variety of other needs. With over
800 stores nationwide, the brand has also successfully carved out a special niche, offering 'plus' services like cell phone repairs and key fob replacements.
The franchise has been recognized in the industry, ranking #130 on Franchise Times' Top 400 list. Moreover, for an impressive 30 consecutive years, Batteries Plus has been featured on Entrepreneur Magazine's Franchise 500 list, jumping
53 spots from last year's ranking. The brand is one of only
49 franchises to be inducted into Entrepreneur's Franchise 500 Hall of Fame, underscoring its sustained excellence.
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Batteries Plus Franchise.
About Batteries Plus
Founded in 1988 and based in Hartland, Wisconsin, Batteries Plus is a premier omnichannel retailer specializing in batteries, specialty light bulbs, and phone repair services. The company targets both consumer and commercial markets, providing services such as key programming and battery replacement. Through its expansive network of stores, Batteries Plus delivers a unmatched product variety, consistent availability, and top-notch customer service.
The retailer is under the ownership of Freeman Spogli, a private equity firm operating out of Los Angeles and New York City.