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BIZTEL’s 20th Anniversary Celebration Features Matsumoto Wakana

On May 12, 2023, BIZTEL, the leading cloud-based CTI and call center system in Japan, celebrated its 20th anniversary with a special event featuring actress Matsumoto Wakana, who made her third appearance in the brand's commercial. Organized by Link, the event showcased a new CM and included a lively talk session where Matsumoto shared insights from the filming process as well as her personal journey with BIZTEL.

A Milestone for BIZTEL

The BIZTEL 20th Anniversary New CM Launch Event kicked off with a speech from Takashi Sakamoto, Executive Officer and Head of the BIZTEL Business Division. Sakamoto reflected on the brand's journey that began in 2006, a time when the term “cloud” was not commonly used. He emphasized how BIZTEL had consistently adapted to changes, focusing on promoting efficient work styles and the use of generative AI to enhance operational efficiency. Sakamoto explained, “We built expertise over the years and will continue evolving to support businesses with our services.”

He also introduced the new CM titled “Digging Deep into BIZTEL,” featuring Matsumoto interviewing staff to uncover the reasons behind BIZTEL’s enduring popularity. Sakamoto highlighted the significance of BIZTEL’s high audio quality in maintaining reliability and customer trust, noting that this aspect is crucial among cloud phone systems.

Matsumoto Wakana's Engagement with the Brand

After the CM was unveiled to the audience, Matsumoto, dressed in her CM outfit, expressed her thoughts about the film. She remarked, “I had the chance to interview the staff and observe their work environment. I thought I knew BIZTEL well, but hearing their ‘real voices’ gave me deeper insight.” She was particularly struck by the strong teamwork displayed by BIZTEL employees, who are devoted to ensuring smooth operations. Matsumoto mentioned, “I felt their warmth and close-knit culture.”

Reflecting on her continued involvement with BIZTEL, Matsumoto shared, “Since 2022, I have had the privilege of representing this brand, and this time, I learned much more about BIZTEL’s contributions and the values of its employees. I hope viewers can enjoy these points through the new CM.”

Behind the Scenes: A Journey of Discovery

When asked to share memorable moments from CM filming, Matsumoto expressed surprise at how smoothly the staff spoke in front of the camera, admitting they were more adept than she was. Her favorite moment from the shoot was when she surprised the employees during their work hours, capturing their genuine smiles. “Despite feeling nervous myself, their joy was infectious. I was thrilled to see them happy,” she reminisced.

A Reflective Journey with BIZTEL

The event also featured a segment titled “Looking Back on BIZTEL’s 20-Year Journey with Matsumoto Wakana,” where a timeline panel illustrated significant milestones in BIZTEL's development alongside Matsumoto's career highlights. She recalled winning the Supporting Actress award at the 39th Yokohama Film Festival in 2017 as a defining moment, providing her a sense of purpose and validation in her acting career. “It made me realize I belong in this industry,” she said, expressing gratitude to those who supported her.

Personal Touch: Matsumoto's Favorite Item

Tying in with BIZTEL’s extraordinary achievement of being Japan’s No.1 for nine consecutive years, Matsumoto revealed that her long-time favorite item is a special “obi-wan” (traditional Japanese waist warmer), which she has kept in good condition over the years. She added that she particularly loves blue hues.

Recalling her experiences in previous BIZTEL commercials, Matsumoto shared how her role in the first campaign allowed her to work in her local dialect, Yonago-ben, which made her performance feel natural. She highlighted the joy of unexpectedly running into the commercial on a taxi TV, where her own portrayal surprised her.

Event Summary

Overall, the BIZTEL 20th Anniversary New CM Launch Event highlighted the brand’s commitment to innovation, community, and quality service through engaging presentations and heartfelt interactions. The newly launched CM, “Digging Deep into BIZTEL,” is set to captivate audiences and strengthen BIZTEL's position in the market as a pioneering cloud telephony service.

For more about the new CM, you can view it on YouTube.

About Matsumoto Wakana

Matsumoto Wakana, hailing from Tottori Prefecture, debuted as an actress in 2007 and gained recognition for her performance in various films and dramas. In 2022, she garnered acclaim for her powerful performances, marking a pivotal year in her rising career.

About BIZTEL

Since its launch in 2006, BIZTEL has established itself as a leader in cloud-based telephony services. By accommodating over 2000 companies, it has received numerous accolades for its outstanding quality and service. For more information about BIZTEL, visit their official website at BIZTEL.