Marc Sokobin Joins Guaranteed Rate Affinity as Director of Sales to Propel Growth

New Leadership at Guaranteed Rate Affinity

Guaranteed Rate Affinity (GRA), a prominent player in the mortgage industry, has announced the appointment of Marc Sokobin as the new Director of Sales and Market Development. This strategic move not only strengthens GRA's leadership but also aligns with its goals for growth and enhanced market presence, particularly in New York.

With over three decades of rich experience in the mortgage sector, Marc Sokobin arrives at GRA with a wealth of knowledge and a passion for mentorship. His journey began as a loan originator in the bustling metropolis of New York City, where he quickly garnered a reputation for building strong client relationships and achieving exceptional production numbers. His success in sales led him to transition into leadership roles in 2010, where he turned his focus to recruiting and mentoring new talent within the industry.

Throughout his career, Sokobin has held significant positions at major financial institutions, including Wells Fargo, Bank of America, and The Federal Savings Bank. In these roles, he has continually demonstrated his capability to foster talent and guide loan officers toward becoming high producers—a skill that will be invaluable in his new role at GRA. "I've spent much of my career focused on developing talent and building teams that can perform at a high level over the long term," Sokobin remarked. "The opportunity to work alongside Brian and support a team with such a strong reputation was a major draw for me."

At GRA, Sokobin will closely collaborate with Brian Scott Cohen, a top-producing loan officer, to further develop the Brian Scott Cohen Team. Their combined expertise will focus on recruiting, mentoring, and enhancing team dynamics to drive sales efficiently. Sokobin's extensive experience and dedication to supporting loan officers is expected to uplift the team's performance and market visibility.

Brian Scott Cohen expressed enthusiasm for Sokobin's arrival, stating, "Marc brings a rare combination of production experience and a leadership perspective. He understands what it takes to build and support successful loan officers, and his focus on mentorship and recruiting will be critical as we continue to grow." Together, they aim to leverage GRA's robust infrastructure, strategic partnerships, and innovative technology to foster an environment where loan officers can excel.

Guaranteed Rate Affinity itself is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS), comprising some of the industry's most respected real estate brands. The organization has facilitated over $100 billion in loans since its inception and prides itself on providing fast pre-approvals, appraisals, and loan closings, ensuring a competitive edge in the market. By enhancing the capabilities of its teams, GRA aims to improve the overall experience for both brokers and clients in the dynamic real estate landscape.

As GRA enters this new phase of growth with Marc Sokobin on board, the company reinforces its commitment to customer service and the prioritization of technology in the mortgage process. For those in the industry, this appointment signals a promising shift towards elevating performance and client satisfaction in one of the most competitive markets today.