Flatiron Realty Capital Launches IronLinc
Flatiron Realty Capital, LLC, a private equity firm focused on real estate lending, has announced the introduction of IronLinc, an advanced cloud platform tailored for real estate lending professionals. This innovative system offers an integrated solution for managing critical aspects of the lending process, including deal pipelines, underwriting, and customer relationship management.
The Desire for Innovation
The launch of IronLinc comes as Flatiron Realty Capital strives to lead the transformation within the real estate sector. The development was spearheaded by a specialized engineering team under the guidance of Chief Investment Officer and Chief Technology Officer Christopher Wolpert. The proprietary software serves to simplify operations, integrating all essential activities into one cohesive ecosystem.
Features of IronLinc
Comprehensive Applications Suite: IronLinc includes several essential applications designed to enhance efficiency throughout the various stages of real estate transactions. This includes:
- - Lead Generation and Customer Relationship Management (CRM)
- - Loan Application Processing
- - Iron Fund Broker Portal
- - Underwriting Platform
- - Servicing, Asset Management, and Accounting (beta stage)
The platform aims to streamline operations, requiring minimal training to use effectively.
Integrated Development: IronLinc is designed with a lightweight API that facilitates integration with Microsoft Office tools, ensuring seamless access to email, calendars, Teams, and task lists. This flexible and user-friendly design supports rapid development, allowing for tailored business solutions and fostering partnership opportunities.
Modern Cloud-Based Infrastructure: IronLinc operates on a fully cloud-oriented architecture, which guarantees secure messaging, document storage, and a powerful database structure. Leveraging the capabilities of Microsoft Azure and Microsoft Graph, the platform enhances productivity and enables smoother workflows by connecting with familiar business applications.
Flatiron's Vision
“As we introduce IronLinc, we are excited to take a significant step in transforming the functioning of the real estate lending industry,” expressed Edward Ostad, Founding Partner at Flatiron Realty Capital. He emphasized the firm’s commitment to creating innovative solutions that add value for clients and brokers in an industry that is rapidly adopting new technologies, including artificial intelligence.
The founding partners at Flatiron Realty Capital have made considerable investments in this proprietary platform, positioning it at the forefront of future growth within the origination business. They anticipate that IronLinc will play a crucial role in achieving their ambitious goal of reaching $1 billion in production across various loan types by 2025, including fix-and-flip, bridge loans, and new construction financing.
About Flatiron Realty Capital
Founded in 2018, Flatiron Realty Capital specializes in providing alternative financing solutions to real estate developers and investors. Their portfolio includes bridge loans, construction financing, and long-term rental investment products. Flatiron combines the personalized service of a local lender with the technological infrastructure and capital markets execution strength of a large organization, delivering customized and proprietary credit solutions to meet their clients' diverse financing needs.
For more information on IronLinc and Flatiron Realty Capital, please visit
www.flatironrealtycapital.com.