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Pullman Hotels & Resorts Launches Global Brand Transformation

Pullman Hotels & Resorts, a proud member of Accor's Premium portfolio, has taken a bold step forward by unveiling a comprehensive brand transformation that sets the stage for a vibrant future. With a history that dates back to 1859, Pullman has consistently redefined travel and hospitality, and the latest initiative marks a significant evolution in the brand’s identity and offerings.

The Vision for Global Transformation

The brand's new vision centers around the concept of exchange, positioning Pullman hotels as dynamic social venues that reflect the fluid lifestyles of today’s travelers. At the heart of this transformation lies the introduction of the Pullman Portal—a striking architectural feature inspired by historical railway tunnels. These sculptural entryways not only serve as landmarks but also symbolize the transition into a world of connectivity and collaboration.

Currently, guests can experience the Pullman Portal at the Pullman Dubai Jumeirah Lake Towers, with plans for additional locations, including Pullman Perth Airport and Pullman Hamilton, to adopt this innovative design as part of ongoing renovations across the brand’s portfolio.

A Revitalized Meeting and Event Experience

Pullman's commitment to creating adaptable meeting and event spaces is evident in its reimagined approach to hospitality. These spaces are designed with flexibility in mind, easily transforming from keynote venues to creative studios or cultural runways. This adaptability emphasizes the brand’s belief that a thriving exchange of ideas requires environments that foster creativity and connection.

Culinary Innovation Takes Center Stage

A key aspect of the Pullman brand experience is its dedication to culinary excellence and mixology. Upcoming initiatives, such as Unexpected Pairings, aim to redefine the dining experience. This creative food and cocktail ritual will invite guests to explore unique flavor combinations, encouraging interaction while enjoying their meals. As bars become vibrant social hubs, Pullman looks to amplify the communal experience through thoughtfully curated menus focusing on spontaneity and global flavors.

Empowering Hospitality Through Training

In an effort to enhance guest interactions, Pullman has implemented a new training program focused on empathy and cultural awareness for its staff. Referred to as Heartists, around 60% of Pullman’s team members have already completed this program, which equips them with the emotional intelligence to provide a higher level of service. This initiative not only aims to streamline guest experiences but also strives to instill genuine warmth and responsiveness in every interaction.

The Inaugural Pullman xChange Event

To celebrate its transformation, Pullman hosted the inaugural Pullman xChange event in Dubai, which took place from November 13-14, 2025. This event served as a creative collide for industry leaders, thinkers, and innovators, exploring themes of collaboration, innovation, and cultural shifts. Featuring inspiring talks, workshops, and performances from renowned figures, the event encapsulated the brand’s forward-looking philosophy and commitment to purposeful gatherings.

The Pullman xChange series is set to expand in 2026, targeting markets across Europe, Asia, and South America, ensuring each edition embodies the local context and culture.

Aiming for Global Growth

As Pullman Hotels & Resorts embarks on this exciting journey, the brand is poised for expansion, with over 70 new projects on the horizon. The intention is to exceed 200 properties within five years, driven by a growing demand for premium hospitality experiences. New openings, such as Pullman Royal Key Wellness Resort in Guadeloupe and Pullman Tokyo Ginza in Japan, will showcase the brand’s distinctive architecture and commitment to cultural exchanges.

In conclusion, Pullman Hotels & Resorts' transformation marks a fresh chapter blending historical heritage with contemporary aspirations. As the brand evolves, it continues to act as a connector of people and ideas, creating memorable experiences within cultural hubs across the globe. This new era begins now, and Pullman is excited to lead the way in innovative hospitality.