Revitalizing Kyushu's Culinary Heritage: New Beginnings for Kyushudo

Evisu, a partner in restaurant management and brand rejuvenation, is taking a significant step by acquiring the Kyushudo brand. Kyushudo, located in the bustling Yanaka Ginza area of Tokyo, has long operated under the philosophy of transmitting the blessings of Kyushu, a region in Japan known for its rich culinary culture. The acquisition aligns with Evisu's goal of ensuring that traditional and local values remain integral to the successful branding of regional products.

In recent years, many regional brands have struggled due to various challenges, such as the decline in birth rates and an aging population, along with rising material costs and labor shortages. Despite producing high-quality goods, these brands have increasingly found it difficult to reach consumers effectively. Evisu aims to combat this issue with their unique support model, which involves direct involvement in rejuvenating brands while keeping their values intact.