#Japan #Tokyo #Milano #BoConcept #CLAUDIO BELLINI

Introducing the Milano Collection

BoConcept, a globally recognized leader in modern furniture design, has unveiled its highly anticipated Milano collection for Fall/Winter 2025. This collection features an innovative collaboration with the acclaimed CLAUDIO BELLINI Studio, blending the clean lines of Danish minimalism with the elegance of Italian design.

The Essence of Milano: More Than Just Furniture

At the core of the Milano collection is the stunning Milano sofa, designed to be more than just a seating solution. According to Claudio Bellini, the designer, "As an architect, I want to create landscapes within living spaces. A sofa should not merely be a product for sitting; it should shape the space itself."

Milano's poetic form and architectural approach redefine how we view furniture. Helena Christensen, BoConcept's Global Artistic Director, echoed this sentiment, emphasizing how Bellini's perspective transforms living spaces into personalized environments.

Endless Personalization and Flexibility

The Milano sofa exemplifies both functionality and aesthetic appeal. It allows for flexible arrangements tailored to one's mood and lifestyle. This collection boasts one of the most versatile structural systems in BoConcept's history, featuring a variety of configurations with options for two-seaters, 2.5-seaters, and three-seaters, alongside customizable cushions and armrests.

Bellini’s intuitive approach to comfort ensures that the seating provides not just physical ease but emotional warmth as well. Designed to be slightly deeper and lower than traditional sofas, it promotes modern relaxation while seamlessly blending functionality with comfort.

The essence of the design rests on the beauty of contrasts, merging a minimalist exterior with a soft, enveloping interior. This interplay creates a luxurious aesthetic that embodies the finest qualities of both Danish and Italian design.

A Support for Personalized Living

The modular nature of the Milano sofa is central to its appeal. Each component is meticulously crafted to ensure maximum flexibility without compromising aesthetic beauty. Whether in a family home or a compact urban apartment, the Milano sofa adapts to diverse living styles.

Bellini states, "Milano is a presence that naturally fits into any space, whether it’s classic or contemporary."

The project embodies the spirit of Danish living—honest structures, beautiful lines, and intuitive functionality—all hallmarks of Scandinavian design. Furthermore, Bellini praises Denmark for its stimulating approach to craftsmanship, valuing clarity, simplicity, and teamwork.

Italian influence adds the elements of passion and warmth. Reflecting on the dynamic of the 1960s, Bellini notes the era's focus on challenging materials and inspiring ideas. The Milano sofa perfectly combines bold Italian character with the subtle sophistication typical of Danish design, culminating in a piece that resonates globally yet remains approachable.

Sculptural Marble Table

Alongside the sofa, the Milano collection includes a stunning marble coffee table. Offering an architectural inspiration that contrasts the sofa's softness, this table introduces a sense of presence and artistry to any environment.

Bellini explains, "I wanted a table that had the weight of substantial materials, like stone or marble, to ground the design. While marble is heavy, we focused on ensuring ease of assembly without sacrificing its sculptural quality."

With geometric and harmonious designs, the coffee and side tables offer a sense of timeless elegance while providing a tactile quality worth experiencing. These pieces enhance the space with an air of sophistication and artistic presence.

Designed to Accompany Life

The Milano collection has been carefully designed for longevity, both in its structural integrity and stylish silhouette. Emphasizing future-forward modularity, it serves as a canvas reflecting individuality while proudly adorning the surroundings.

As our living conditions evolve, the Milano collection signifies a sofa crafted specifically for the art of living. "It is something that feels naturally present, as it embodies what truly belongs in our spaces," Bellini concludes.

Product Overview

• - Milano Two-Seater Sofa: Starting at ¥369,900 – H78.0 x W180.0 x D100.0 cm
• - Milano Coffee Table: ¥261,900 – H40.0 x W80.0 x L132.5 cm
• - Milano Side Table: ¥129,900 – H51.0 x W47.0 x L45.0 cm

About CLAUDIO BELLINI Studio

CLAUDIO BELLINI Studio is a multidisciplinary design studio based in Milan, led by architect-designer Claudio Bellini. Known for its international vision and innovative approach, the studio has been crafting designs that harmonize functionality and aesthetics across various fields since its establishment in 1996.

About BoConcept

Founded in Denmark in 1952, BoConcept stands as the world's most global furniture brand, with over 300 stores in 67 countries. Featuring numerous award-winning designers, BoConcept creates an array of furniture and home accessories that cater to both private and public spaces. The brand's motto, "Live 'Ekstraordinær' (Every day is a special day)," embodies its commitment to superior design and customizable interior solutions. 'Bo' in Danish means 'to live', reflecting the brand's dedication to simplicity, functionality, and sophistication in design.