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LawnPRO Partners Acquires Gro-Masters

On January 27, 2025, LawnPRO Partners, a leader in residential lawn care solutions, announced its acquisition of Gro-Masters, a reputable company with a rich history in lawn treatment and pest control. This strategic move marks LawnPRO's eleventh acquisition, underpinning its commitment to expand its services into the southeastern United States, particularly in Savannah, Georgia, and Charleston and Myrtle Beach in South Carolina.

About Gro-Masters

Founded in 1987, Gro-Masters has established a strong foothold in the lawn care industry, offering a wide range of services that include lawn treatment, exterior pest control, and tree and shrub care for both residential and commercial clients. Under the leadership of Lynn Tootle, who will remain as President post-acquisition, Gro-Masters has built a legacy of high-quality service and customer satisfaction.

Bill Viveen, CEO of LawnPRO Partners, expressed his enthusiasm for the acquisition: "Gro-Masters has a proud history of providing exceptional service to its customers for over 35 years. We are thrilled to welcome the Gro-Masters team and look forward to continuing their tradition of outstanding service while expanding into new markets in South Carolina and Georgia."

What This Means for the Future

The culmination of this acquisition is not just about expanding geographical coverage; it also reflects LawnPRO's strategic vision of investing significantly in its workforce, infrastructure, and marketing efforts to integrate Gro-Masters into its growing platform. Viveen emphasized the importance of preserving the high standards of service that Gro-Masters has been known for and bolstering the team to ensure sustained excellence.

Lynn Tootle remarked, "At Gro-Masters, we've built a strong culture and a reputation as a great place for lawn care professionals to grow their careers. Partnering with LawnPRO is an exciting step forward, and I look forward to continued growth with their support."

As LawnPRO gears up to make substantial investments in its latest acquisition, there is an open invitation for other lawn care businesses looking to align with their platform. This reflects LawnPRO’s commitment to enhancing its service offerings, and ultimately, customer experience in the lawn care sector.

The Backing of HCI Equity Partners

HCI Equity Partners, functioning as the foundation behind LawnPRO, is a private equity firm focused on nurturing family-owned businesses in the service industry. With their support, LawnPRO is poised to not only reinforce its market presence but also to ensure that its strategic growth is both effective and sustainable.

For further details about LawnPRO's services and business opportunities, individuals interested in lawn care service can visit their website or reach out directly.

The legal transition was facilitated by Quarles & Brady, serving as legal counsel to LawnPRO, while Green Industry Advisors functioned as financial advisors to Gro-Masters throughout this strategic transition.

In conclusion, LawnPRO partners' acquisition of Gro-Masters is a significant stepping stone in its journey towards becoming a comprehensive solution provider in the residential lawn care market, promising quality service, extensive market reach, and an emphasis on professional growth within the industry.