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SHIBUYA POPUP BOARD: A New Era in Urban Advertising

LIVE BOARD, a pioneer in outdoor advertising technology, has announced the opening of the SHIBUYA POPUP BOARD, which will operate from June 9 to August 3. Located at the prominent Mikihara Site, facing Shibuya's famous scramble crossing, this event space is set to become a dynamic hub for advertising in one of the world’s busiest districts.

The Perfect Location for Maximum Visibility

Nestled directly across from the Hachiko exit of Shibuya Station, the SHIBUYA POPUP BOARD offers exceptional visibility to a diverse audience, including both local and international visitors. This strategic placement exploits the high foot traffic in the area, allowing advertisers to reach a wide range of potential customers effectively.

Advanced Technological Integration

What sets the SHIBUYA POPUP BOARD apart is its use of NTT DoCoMo’s advanced location data and analytical techniques. Advertisers can now purchase impressions based on the estimated number of individuals likely to see their ads, known as Visibility Adjusted Contact (VAC). This innovative approach ensures that advertisers are not just reaching a vague audience, but are targeting viewers in measurable and effective ways.

A New Space for Creative Promotion

The Mikihara Site revives the former headquarters of Mikihara Pharmaceutical, transforming it into a vibrant rental space that hosts various corporate promotions and creative initiatives. This location will serve as a platform for brands to showcase their products and connect with the public in a direct and engaging manner.

The SHIBUYA POPUP BOARD is being positioned as a key player in Shibuya’s advertising ecosystem, where it contributes to the creative landscape and drives brand engagement through innovative out-of-home (OOH) advertising strategies.

Designed for Engagement

The display measures H2000 x W4000 mm and operates daily from 7:00 AM to 12:00 AM, ensuring that brands can capture audience attention throughout the day. With a focus on pedestrian gaze levels, the board is engineered for superior visibility and impact.

LIVE BOARD’s Vision for Future Advertising

As the OOH advertising landscape evolves, LIVE BOARD remains at the forefront of industry innovation. The company aims to expand the OOH market through effective and efficient operations while creating new value in advertising. By harnessing data-driven insights, LIVE BOARD is paving the way for a future where multi-faceted advertising meets varied lifestyles and consumer behaviors seamlessly.

Company Background

Founded with the mission to deliver targeted advertising solutions, LIVE BOARD has established itself as a leader in the digital OOH ad network in Japan. With over 61,500 screens nationwide, the company combines its own installations with partnerships across the industry, broadening its reach and improving its service offerings.

Despite the numerous challenges posed by changing foot traffic patterns, such as during and after the COVID-19 pandemic, LIVE BOARD’s approach remains robust. They utilize sophisticated algorithms to estimate the number of potential viewers for any given advertisement in real-time, allowing for an incredibly responsive advertising strategy.

With an adaptable network that encompasses outdoor, indoor, and transit locations, the combination of big data with traditional OOH strategies allows precise targeting based on gender, age, and other demographics—a leap beyond conventional advertising methods.

By establishing the SHIBUYA POPUP BOARD, LIVE BOARD not only enhances advertising opportunities in Shibuya but also reinforces its commitment to transforming the landscape of OOH advertising across Japan.

If you seek to explore innovative ways to connect with your audience, or if your brand is looking to take center stage in one of Japan's most vibrant locales, the SHIBUYA POPUP BOARD is where you want to be.