Unveiling the Principles for Thriving in an AI-Driven World

The much-anticipated Japanese edition of "AI世界を生き抜く根本原理とルール" (Principles and Rules for Surviving in the AI World) is set to be released on July 11, 2025, published by Nikkei BP. This essential read features insights from Sega Chen, the CEO of iKala, a global leader in AI transformation solutions. Having already made waves with its Chinese and English versions, the book marks Japan as the third language included in its lineup.

The Insight of Sega Chen

Sega Chen, who also serves as the president of the Taiwan Internet & E-commerce Association (TiEA), is on a mission to merge generative AI with business practices. His company, iKala, has introduced the Kolr AI marketing platform to the Japanese market, underscoring the practical applications of AI in enhancing business strategies. Chen views AI not merely as a technological advancement but as a foundational ideology capable of reshaping society. This book lays out a compelling perspective on the values associated with work, learning styles, and the power of strategic questioning essential for success in the age of AI.

Rethinking Work and Strategy in the AI Era

As we enter an era marked by AI standardization, the book poses critical questions, including:

- In a future where AI is commonplace, where will human value lie?
- How can individuals hone their uniqueness, intuition, and questioning skills?
- What is required to adopt generative AI as a strategic asset rather than just a tool?
- How can Japan and Taiwan effectively compete against leading AI developers in the US and China?

Exclusive Insights through Interviews

A special feature of the book is an exclusive interview with Sega Chen. He emphasizes the importance of establishing trust with AI systems across different countries and companies. Chen discusses Asia's strategic positioning in an era characterized by data sovereignty, transparency, and decentralization. This interview offers readers valuable insights into navigating the complexities of an AI-influenced world.

Book Overview

- Title: AI世界を生き抜く根本原理とルール - 次のAI革命は、アジアから始まる
- Author: Sega Chen
- Release Date: July 11, 2025
- Format: Paperback
- Publisher: Nikkei BP
- Language: Japanese edition (includes additional materials and exclusive interview)
- ISBN: 978-4-296-20742-8
- Pre-order on Amazon here

About Sega Chen

Sega Chen holds a Master’s degree in Computer Science from Stanford University and a Bachelor’s degree in Information Management from National Taiwan University. Recognized as an expert in artificial intelligence, he has received the prestigious Pan Wen-Yuan Innovation Award in 2015 for his significant contributions to Taiwan's semiconductor and high-tech industries. Previously employed at Google, Chen worked on projects involving Android multimedia frameworks and machine learning applications in Chinese search functionalities.

As the founder and CEO of iKala, Chen leads the charge in driving AI empowerment for businesses. iKala specializes in AI-powered cloud management and marketing technology solutions, helping companies optimize operations and enhance customer engagement worldwide. With solutions deployed in over 190 countries, iKala continues to support more than 1,000 firms and top brands, including those in the Fortune 500, in their transformative journeys.

IKala’s Mission

iKala is dedicated to providing transformative AI solutions globally. Their mission is to empower businesses through AI to foster growth, innovate new business models, and accelerate digital transformation. By forming partnerships with over 50,000 brands and advertisers, iKala aims to continuously improve service quality and provide unparalleled value through innovative research and development efforts.

Discover the Future of AI with Kolr

Kolr, iKala’s influencer marketing platform, leverages AI to connect brands with over 300 million influencers on platforms like Facebook, YouTube, and TikTok. By analyzing extensive data sets in real-time, Kolr delivers targeted influencer partnerships, enabling brands to execute precise and impactful marketing strategies globally. With vast experience and deep expertise, Kolr’s team excels in crafting effective marketing strategies across more than 190 countries.

As we look towards the future, "AI世界を生き抜く根本原理とルール" serves as a crucial guide for businesses and individuals poised to thrive amidst the AI revolution, making it a must-read on the shelves of forward-thinking professionals worldwide.