#Japan #Tokyo #yogurt #Shinmei #Brown Rice

Shinmei's Exciting Packaging Update for Brown Rice Yogurt and Shredded Cheese

Shinmei Co., headquartered in Chuo-ku, Tokyo, is set to unveil a revamped packaging design for their popular products—Brown Rice Yogurt and Brown Rice Shredded Cheese. This change, scheduled for October 2025, comes as a response to consumer feedback that has helped to shape the future of these beloved items.

Since the launch of these products in April 2024, particularly the Brown Rice Yogurt, there has been a notable surge in popularity, translating to an anticipated 210% increase in sales this fiscal year. The Brown Rice Shredded Cheese is gaining traction as well, having been incorporated into school lunch programs, expanding its reach to a diverse audience. Both products have primarily attracted health-conscious consumers, owing to their origins in brown rice and their rich dietary fiber content. Insight from customer surveys emphasized the appeal of these attributes, leading to the decision to enhance the branding to make these features more immediately recognizable.

The Allure of Brown Rice Yogurt

The Brown Rice Yogurt is a dairy-free yogurt made predominantly from brown rice flour and is plant-based. With a commendable fiber content of 6.7 grams per 100 grams and zero cholesterol, it caters to a broad range of dietary needs, being free from 28 specific allergenic ingredients.

The yogurt is crafted by making brown rice milk from the flour and fermenting it with lactic acid bacteria, resulting in a tart flavor that can be enjoyed on its own or paired with fruits and honey for added sweetness. Notably, it complements savory dishes as well, working seamlessly with salt, pepper, or soy sauce. This versatility makes it an excellent choice for various culinary applications.

• - Volume: 350g
• - Retail Price: Open price

Customer Insights

Feedback from consumers has highlighted that the appeal lies in the product's brown rice origin and rich fiber content. The new packaging design will mirror these consumer insights, clearly communicating this valuable information. High satisfaction ratings and a strong willingness to repurchase further testify to the yogurt's popularity.

Fiber Content Highlights

With 6.7 grams of dietary fiber per 100 grams, just one-sixth of the pack contributes significantly to daily fiber intake, making it a convenient addition to daily fiber regimens.

An Upgrade in Brown Rice Shredded Cheese

The Brown Rice Shredded Cheese, another innovative offering, is a plant-based cheese alternative, again featuring brown rice as the core ingredient. This product allows consumers to enjoy the nutritional benefits of brown rice, while also being cholecalciferol-free, ideal for health-conscious individuals. Furthermore, it is safe for all ages, being devoid of the 28 common allergens.

• - Volume: 200g
• - Retail Price: ¥350

Taste Improvements

1. Enhanced Melting Quality: With improved formulations, the shredded cheese now melts 20% faster, incorporating a shiny and smooth texture that resembles its dairy counterparts—a feat often challenging for plant-based options.
2. Natural Flavor: The product now closely mimics the smell and subtle flavor of traditional cheese, without strong aftertastes, making it suitable for both children and adults, enhancing its compatibility with a variety of dishes. Whether used in cooking or enjoyed plain, it provides a wholesome culinary experience.

Brand Website Revamp

Alongside the packaging updates, the brand website has also undergone a transformation, providing clearer insights into the unique qualities and benefits of these products. Consumers are encouraged to explore the revamped site for more information.

• - Brand Website

In summary, Shinmei Co.'s commitment to health and innovation is clearly reflected in the new packaging and reformulated products. These updates not only enhance the product's appeal but also align closely with consumer preferences, ensuring broader accessibility and satisfaction.