#USA #New Orleans #Breast Cancer #HOTWORX #Fitness Campaign

HOTWORX® Launches the 2026 'Workouts for Heroes' Campaign

In a remarkable move to support military women battling breast cancer, HOTWORX®, the innovative 24-hour infrared sauna fitness franchise, has kicked off its annual 'Workouts for Heroes' campaign. This initiative aims to raise funds for the National Breast Cancer Foundation's (NBCF) Military Women's Patient Relief Fund. Running from October 1 through November 30, this year's campaign emphasizes community involvement and collective fundraising efforts.

A Year of Success: Building Momentum

The 2026 campaign follows a successful fundraising effort in 2025, where HOTWORX and its members managed to raise over $63,000 to support veterans and military women affected by breast cancer. Over the past two years, the initiative has raised a staggering total of more than $110,000. This powerful philanthropy showcases the commitment of HOTWORX members, franchisees, and the corporate team to make a tangible difference in the lives of those who serve.

Innovative Fundraising Initiatives

This year, HOTWORX is introducing several engaging fundraising initiatives to encourage participation across its more than 900 studios worldwide:

• - Pink Retail Initiative: Limited edition Pink Yoga Towels, Pink Yoga Mats, and Pink Yoga Mat Holders will be launched. Proceeds from each sale will contribute directly to the fundraising efforts; the corporate team will donate $1 for every Pink Yoga Towel and Yoga Mat sold, and $0.14 for every Pink Yoga Mat Slap Band.

• - 'Honor a Warrior' Dedication Cards: For a $5 donation, members can dedicate a card to a veteran or a breast cancer survivor, further personalizing their contribution to a cause close to their hearts.

• - Studio Raffles: Participating HOTWORX studios will host their own raffles, where each dollar donated will count as one entry, enhancing community engagement.

A Shared Mission and Community Support

Stephen P. Smith, the Founder and CEO of HOTWORX, shared his enthusiasm for the campaign, stating, "Last year, our members showed us what's possible when an entire fitness community rallies behind a cause. Workouts for Heroes has become part of who we are as a brand. Every towel, every dedication card, and every raffle ticket this year goes toward helping military women focus on what matters most during treatment. We’re proud to have our members and studios standing with them."

How Donations Make a Difference

The funds collected through this campaign will provide critical support for military women facing breast cancer. Donations will cover essential everyday expenses, such as childcare, lodging, and transportation, allowing these brave individuals to focus on their health and recovery during a challenging time.

Join the Movement

For those interested in supporting the cause, donations can be made through the campaign's official GiveButter page at givebutter.com/workouts-for-heroes-2026-2027. Each contribution makes a significant impact, creating real change in the lives of military women battling breast cancer.

About HOTWORX®

Founded in Marrero, Louisiana, HOTWORX is a trailblazer in the fitness industry, renowned for its infrared sauna workouts. With over 900 studios and a community of over 400,000 members, HOTWORX offers a unique fitness experience that combines therapeutic infrared heat with structured workouts, delivering a deeply detoxifying and effective exercise regimen. The HOTWORX Burn Off app allows members to conveniently book their sessions, providing a blend of accessibility and security in their fitness journey.

For further information, visit hotworx.net to explore HOTWORX's charitable initiatives and locate the nearest studio. Join the movement and empower military women by participating in the 'Workouts for Heroes' campaign today!