Embed Financial Group Welcomes Woon Tai Ho to Strengthen Global Communication Strategy
Embed Financial Group's New Strategic Vision
On October 1, 2025, Embed Financial Group Holdings (EFGH) announced a significant advancement in its corporate strategy by appointing Woon Tai Ho, a veteran media strategist, author, and producer, to its Board of Advisors. This strategic move reflects EFGH's commitment to fostering trust and clarity as it broadens its influence in Asia and Africa.
Who is Woon Tai Ho?
Woon Tai Ho is well-known for being a pivotal figure in shaping the media landscape in Singapore. As the leader behind the launch of Channel NewsAsia, his work has significantly contributed to establishing Singapore as a critical hub for regional news dissemination. With over three decades of experience, Woon has counseled various ministries, regional governments, multinational corporations, and public figures on crisis communication and reputation management. In recognition of his immense contribution to the media industry, he was inducted into the Singapore Media Industry Hall of Fame in 2024.
An accomplished author, Woon has written extensively, notably his
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