Agoda Reports Significant Rise in Autumn Foliage Travel Searches Across Japan

Agoda's Insights on Autumn Foliage Travel in Japan

Agoda Company Pte. Ltd., the Singapore-based digital travel platform, has recently released search trend data for autumn foliage travel in Japan for October and November 2025. This analysis compares trends to the same period in 2024, showcasing some impressive growth in traveler interest across several regions.

The results reveal a notable increase of over 25% to 40% in search volume, particularly in the Chubu, Kansai, Chugoku, and Shikoku areas. Among these, Kagawa Prefecture has seen a staggering 49% increase compared to the previous year, with Shizuoka at 38%, Hyogo at 33%, and Hiroshima at 26%. This surge is attributed to the growing popularity of staycation experiences that combine hot springs with autumn foliage tourism.

Recommended Autumn Foliage Spots Based on Agoda's Search Data

1. Kagawa Prefecture (Takamatsu / Okubo-ji) - +49% YoY
Kagawa is famous for its scenic autumn foliage spots. Key locations include Ritsurin Park, Mikado Valley, and Okubo-ji. With its diverse selection of landscapes ranging from gardens to mountains, Kagawa is becoming a favored spot for hidden gem fall trips.

2. Shizuoka Prefecture (Shuzenji / Sumata Gorge) - +38% YoY
Travelers are leaning towards plans that combine nature and hot springs in Shizuoka. Notable sites include Sumata Gorge (with its famous Dream Suspension Bridge), Shuzenji Onsen, and Okuni Shrine. The region's varied locations allow visitors to enjoy fall colors while experiencing therapeutic baths.

3. Hyogo Prefecture (Kobe / Arima) - +33% YoY
Combination stays that include Arima Onsen have become particularly popular. Urban foliage spots are also gaining attention. The highlights include Arima Onsen, Sorakuen Garden, and Zuiko-ji Park. Visitors can easily access these areas, making it convenient to enjoy gardens, hot springs, and mountain views all at once.

4. Hiroshima Prefecture (Miyajima / Taishakukyo) - +26% YoY
The demand for travel that combines World Heritage sites and autumn leaves is boosting searches in Hiroshima. Main spots include Miyajima with its maple valley park, Taishakukyo, and Ozekiyama, which offer a rich blend of history, nature, and culture, attracting both domestic and international travelers.

Expert Commentary

Satomi Nakabayashi, Country Director of Agoda International Japan, commented, "The autumn foliage travel season captures the unique charm of Japan, making it a perennial favorite among travelers worldwide. While classic spots like Tokyo and Kyoto remain popular, there has been a significant rise in interest towards regions where visitors can experience beautiful leaves paired with hot springs. As travel styles diversify, Agoda aims to continue supporting journeys that discover Japan's seasonal allure in new forms."

The Agoda platform empowers travelers to seamlessly book over 6 million accommodations, more than 130,000 flight routes, and over 300,000 activities. Users can easily find attractive accommodation plans via Agoda's mobile app or the official website (Agoda.com).

Data Analysis

This analysis is based on search data for accommodations conducted on Agoda from October to November 2025, compared to the same period in 2024.

About Agoda

Agoda is a leading digital travel platform offering over 6 million hotels and vacation rentals worldwide, along with flights and activities at competitive prices. It operates in 39 languages through its website and mobile app, providing 24/7 customer support. As a subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda is headquartered in Singapore and has operations in 27 locations globally, with over 7,000 staff dedicated to improving travel booking services.

Website: Agoda.com