#Japan #Tokyo #Influencer Marketing #PLAN-B #Cast Me!

Cast Me! Reaches Milestone of 3,500 Corporate Users

The influencer marketing tool, Cast Me!, developed by PLAN-B, has hit a significant milestone, surpassing 3,500 company adoptions as of June 2026. Since its launch in April 2021, Cast Me! has been widely utilized across multiple sectors including food, apparel, and healthcare, showcasing its versatility in helping businesses enhance their marketing strategies.

The Rising Demand for Influencer Marketing

With the rapid growth of social media, its importance has shifted from merely raising awareness to influencing purchasing decisions and attracting consumers to new products or locations. Many businesses and municipal bodies are starting to recognize the value of influencer-driven marketing initiatives as consumer behavior increasingly reflects a pattern of purchasing products or visiting places highlighted on social platforms.

However, the fast-paced changes in social media trends and algorithms pose challenges for effectively leveraging influencer marketing. Factors such as the type of product, target audience, the influencers selected, and the content presented can drastically affect outcomes. As a result, the execution of successful marketing strategies often becomes reliant on the experience and intuition of individual marketers, leading to inefficiencies and unpredictable results.

Solutions Offered by Cast Me!

To tackle these challenges, Cast Me! utilizes historical PR success data and individual influencer performance metrics. This allows businesses to select appropriate influencers and design effective marketing strategies tailored to their specific objectives and products. The platform also provides an all-in-one solution, encompassing everything from matching brands with high-impact influencers to managing projects and generating comprehensive reports. Dedicated customer success teams work closely with clients, offering support throughout the operational and improvement phases of their marketing strategies.

Through these services, Cast Me! has successfully penetrated diverse sectors, achieving the remarkable milestone of over 3,500 corporate users as of June 2026.

Industry Breakdown of Corporate Users

Looking into the breakdown of industries adopting Cast Me!, the most represented sectors, in order, are food, apparel, healthcare, cosmetics, and household goods. Of note, the use of this platform is not limited to industries that traditionally favor social media engagement; it's also gaining traction in sectors such as hotel management and tourism boards, which emphasize delivering experiential value.

Success Stories with Cast Me!

• - Shimauma Print Co., Ltd.

The company adopted Cast Me! to enhance cost-effectiveness in influencer marketing. By utilizing previous PR performance data for influencer selection and repurposing the established content for advertisements and promotional activities, they improved their reach cost by approximately 15%. Additionally, they achieved better app install cost (CPI) metrics through select creative strategies, supported by the ongoing endeavors of their dedicated customer success team.

• - Kishu Ume Honpo Co., Ltd.

Focused on increasing brand recognition and online sales for their food products, this client leveraged influencer marketing and recorded up to 14 times more page views and up to 27 times more purchases. They also uncovered new selling points for their products through influencer posts, leading to further sales growth.

Key Features of Cast Me!

Cast Me! is designed as a comprehensive platform for managing all aspects of influencer marketing. It streamlines operations, reduces workload for marketers, and facilitates knowledge accumulation, ultimately enhancing the reproducibility of successful campaigns. Businesses can select influencers based on data from previous PR assignments while also having the option of utilizing posts for downstream advertising without additional costs (conditions apply). With dedicated customer support available, even those without specialized knowledge can confidently navigate influencer marketing, ensuring alignment with their business goals.

If you're facing challenges in influencer marketing or looking to see measurable results, don't hesitate to reach out and discover how Cast Me! can support your needs.

About PLAN-B

Founded in 2003 and based in Tokyo's Shinagawa and Osaka's Nishiku districts, PLAN-B is a digital marketing firm dedicated to supporting business growth. They offer solutions in social media and influencer marketing, SEO consulting, advertising, and promotional support tailored to client needs. Their in-house developed services like the SEO tool 'SEARCH WRITE' and influencer marketing platform 'Cast Me!' have further solidified their role in fostering sustainable business development through a combined approach of consulting and software as a service (SaaS). For more information, visit PLAN-B's website.