#Paris #France #Orient Express #Accor Hotels #Luxury Hospitality

The Journey Continues: Accor's Ambitious Plans for 2026

Accor, a frontrunner in the hospitality industry, is set to make waves in 2026 with an expansive growth strategy. This year will witness the launch of around 350 new hotels and resorts in diverse global locations, reinforcing Accor's strong portfolio of over 45 distinctive brands.

A Variety of New Destinations

The upcoming openings will span vibrant cities and serene landscapes, from Miami's bustling nightlife to the tranquil canals of Venice. For travelers drawn to luxury, the legendary Orient Express is stepping beyond land travel, introducing the world's largest sailing yacht, the Orient Express Corinthian.

Moreover, an ambitious renovation of a 15th-century Venetian palace will culminate in the launch of Orient Express Venezia at Palazzo Donà Giovannelli. This blend of historical charm and modern luxury epitomizes Accor's commitment to innovative and enriching hospitality experiences.

Expanding Icons of Luxury

In addition to the Orient Express, Accor's luxury segment will see the addition of iconic brands like Raffles, with new properties in prime locations, as well as fresh entries from Fairmont in major urban and leisure hubs. The French elegance of Sofitel will touch new markets, while Emblems Collection will unveil unique establishments in North America and Europe. The celebrated MGallery brand will also expand across Asia and Europe, offering guests unforgettable experiences in captivating surroundings.

Lifestyle Brands Join the Lineup

Collaborating with Ennismore, which is making a name as a top lifestyle and leisure hospitality player, Accor aims to introduce exciting brands such as Delano, Mondrian, Rixos, Hyde, Morgans Originals, and Mama Shelter throughout the year. This diversity in brand offerings will cater to a spectrum of preferences, ensuring there's something for every type of traveler.

Strengthening Premium Options

Accor's strategic expansion also enhances its Premium segment. The Mantis brand will grow its footprint in Africa, while Pullman ventures into the Caribbean market for the first time. Swissôtel is poised to reinforce its presence in key European destinations, and Mövenpick plans enticing new coastal resorts inspired by Swiss hospitality along the Adriatic.

Midscale and Economy Expansions

Simultaneously, Accor will enrich its Midscale and Economy categories, bringing on new additions like Handwritten Collection, Novotel, Mercure, and ibis. These brands are crafted to enhance hospitality options for over 100 million members of Accor's acclaimed loyalty program, ALL Accor.

Conclusion

With its ambitious strategy for 2026, Accor is set to redefine the hospitality landscape by catering to a global audience with varied needs and preferences. This exciting growth phase promises a remarkable year ahead for both the brand and its loyal customers. Prepare for new adventures as you explore what Accor has to offer!

For more details and updates, please check out the official press release on Accor's website: Accor Press Release.