#Japan #Tokyo #PLAN-B #Cast Me! #Glad Cube

PLAN-B and Glad Cube Join Forces

In an exciting development for the influencer marketing landscape, PLAN-B Co., Ltd., headquartered in Tokyo and Osaka, has entered into a strategic business alliance with Glad Cube Co., Ltd., based in Osaka. This partnership aims to merge the assetization of influencer videos with advanced video engagement technologies to boost the effectiveness of marketing strategies involving influencer collaborations.

Overview of the Partnership

Starting March 31, 2026, this collaboration will introduce an innovative solution that integrates influencer marketing with website enhancements, specifically for e-commerce and web platforms. This initiative revolves around the “Influencer Growth® Model” proposed by PLAN-B, which focuses on the assetization of social media posts, alongside Glad Cube's “SiTest Engage” technology designed to optimize engagement on websites.

The partnership's goal is to convert social media touchpoints into a comprehensive purchasing experience on e-commerce sites, effectively maximizing customer lifetime value (LTV).

Background of the Collaboration

Recent challenges in influencer marketing and video utilization have highlighted a gap in achieving measurable sales outcomes from social media campaigns. Many marketing efforts see high-quality video content being narrowly consumed as fleeting posts, without being utilized to their full potential. Furthermore, static images on websites often fail to convey product appeal, leading to suboptimal user decision-making experiences. High secondary usage costs for influencer videos also create barriers to implementing these assets effectively.

Recognizing these challenges, PLAN-B and Glad Cube intend to leverage social media-generated content to enhance customer engagement on websites, ensuring that campaigns translate into sustained results. By combining their respective strengths, both companies seek to elevate the customer experience centered around video content, while synergizing marketing outcomes.

Value of the Joint Solution

The solution encompasses the entire marketing process, from the creation of influencer video content to its application on websites for customer interaction and analytics, facilitating maximal conversion rates from browsing to purchasing. Unlike traditional influencer marketing, which often revolves around single promotional bursts, this collaboration focuses on establishing a perennial marketing foundation.

1. Creating High-Quality Influencer Videos: Utilizing PLAN-B's influencer marketing services through their platform “Cast Me!”, the companies will identify and collaborate with influencers best suited for specific brands. This strategy ensures the creation of compelling video content that resonates with audiences.

2. Implementing No-Code Video Customer Engagement: With Glad Cube's “SiTest Engage”, these influencer videos can be easily integrated into landing pages using pop-ups or picture-in-picture formats. This no-code implementation allows for the display of videos tailored to user behavior and timing, enhancing product understanding and driving conversions.

3. Continuous Customer Experience Improvement via Data: By analyzing user behavior through heatmaps provided by “SiTest”, the partnership aims to continuously refine the content's effectiveness, moving beyond one-time promotions and establishing a cycle of ongoing performance improvements.

Future Developments

Feedback from the operation of this solution will catalyze the enhancement of technologies provided by both PLAN-B and Glad Cube. Together, they aim to harness the full potential of video content, transforming it from mere engagement into significant sales outcomes, ultimately setting a new standard in marketing digital transformation (DX).

About Glad Cube Co., Ltd. (Stock Code: 9561)

Glad Cube's vision is to deliver joy and smiles to the world through innovative technologies, aiming to be a leading tech company in Japan. They provide a spectrum of services, including marketing DX initiatives, website analysis, improvement tools, and more, forming a comprehensive approach to digital advertising.

Head Office: 2-4-7 Kawai-machi, Chuo-ku, Osaka, Japan
CEO: Hiroki Kaneshima
Official Website: Glad Cube

About Cast Me!

“Cast Me!” is designed to accelerate brand growth in an era where enthusiasm drives sales over budget size. The platform empowers brands with effective influencer partnerships, enabling innovative communication strategies through content repurposing.

Service Page: Cast Me!

About PLAN-B Co., Ltd.

PLAN-B offers comprehensive web marketing support, from strategic planning to execution. With over 18 years of experience in SEO consulting and a diverse range of marketing services, they are dedicated to fostering growth for their clients.

Headquarters: Yotsubashi Grand Square, 1-28-3 Shinmachi, Nishi-ku, Osaka, Japan
CEO: Manato Torimoto
Official Website: PLAN-B