BEX COFFEE SHOP Unveils Limited Edition Matcha Latte Made with Uji Matcha

BEX Coffee Shop Launches Limited Edition Matcha Latte

BEX Coffee Shop, managed by JR East Cross Station Food Company, is set to release a limited edition line of Uji Matcha Lattes starting March 10, 2026. This seasonal offering comes in three delightful variations, each promising a refreshing taste to welcome the spring season.

Authentic Uji Matcha from Marukyu Koyamaen

Every sip of these lattes highlights the distinguished aroma and a deep umami flavor of premium Uji matcha sourced from Marukyu Koyamaen, a prestigious tea establishment that has been serving quality matcha since the Genroku era. The unique blend of matcha and milk results in a creamy texture that is both smooth and comforting. With its vibrant color and slight bitterness, the matcha enhances the sweetness of the milk, providing a soothing experience perfect for a mid-day refreshment or a little treat for oneself.

Choose Your Favorite Variant

BEX Coffee Shop's matcha latte line-up features three options:
1. Matcha Latte - Priced at ¥550 (tax included), this signature version blends rich matcha flavor with creamy milk for a delightful drink.
2. Cream Matcha Latte - At ¥600, this variant is topped with fluffy espuma whipped cream and delicate matcha powder, enhancing the overall creaminess and taste experience.
3. Black Sugar Matcha Latte - For ¥650, this rich option combines the traditional latte with black sugar syrup and luscious espuma whipped cream, elevating the matcha flavor to new heights with a depth of sweetness.

The limited-time offer will be available until April 20, 2026, across all BEX Coffee Shop locations, excluding select stores like Tokyo Food Bar at Narita Airport and BECK'S STATION LOUNGE in Higashi-Nakano.

New Spring Flavors to Savor

In addition to the matcha drinks, BEX Coffee Shop is introducing a new spring menu item to complement these beverages:

Clubhouse Sandwich with Smoked Salmon and Cream Cheese - ¥680 (tax included)

This colorful sandwich features smoked salmon with creamy, dill-infused cheese, marinated onions in white balsamic vinegar, and frilly lettuce. It brings forth a taste of spring freshness and satisfying portion size, ideal for those looking for a flavorful meal during this vibrant season.

Available from March 10, 2026, until early June, this sandwich is part of the restaurant's initiative to offer seasonal specialties to its customers.

Tomato Curry with Vegetables and Chicken - ¥850 (tax included)

A hearty and nutritious option, this curry features a base of rich tomato sauce, loaded with zucchini, eggplant, and colorful bell peppers, along with chicken pieces. With each serving providing about half of the daily recommended vegetable intake (approximately 175g based on Japan’s health recommendations), this dish caters to health-conscious diners while still being flavorful and satisfying. The curry will be available until late September 2026.

About BEX Coffee Shop

BEX Coffee Shop aims to enrich the daily lives of its customers by offering a quality coffee experience through carefully sourced beans and seasonal menus. Each cup is crafted to provide delightful surprises, ensuring that there's always something new to discover with every visit. With 74 locations primarily in urban train stations, BEX Coffee Shop has been serving coffee enthusiasts for nearly 30 years, celebrating its 30th anniversary in 2025.

For those looking to indulge in luxurious flavors this spring, BEX Coffee Shop is the perfect destination to enjoy a warm and inviting atmosphere paired with exceptional coffee and seasonal delights.