CITGO Enhances Loyalty Program with Premier Status for Extra Savings

CITGO Introduces Premier Status in Club CITGO

In a significant move to boost customer loyalty, CITGO® Petroleum Corporation has enhanced its Club CITGO® loyalty program by introducing a new tier known as Premier Status. This new level is crafted specifically for CITGO's most dedicated customers, aiming to provide them with greater rewards and savings.

Enhanced Savings for Fuel Customers

The introduction of Premier Status comes with compelling benefits that are sure to be well-received by CITGO's loyal patrons. Members who achieve Premier Status will now enjoy an increased savings of 6 cents per gallon on every fuel purchase, which is double the savings offered to regular Club CITGO members who enjoy 3 cents per gallon. This enhancement allows Premier Status members to accumulate rewards more quickly during their fuel fill-ups, ultimately leading to greater savings over time.

Additionally, the rewards are designed to stack with existing monthly promotions and special offers, allowing customers to benefit from various savings opportunities. For instance, during the monthly Triple Tuesday event, Premier Status members can triple their regular fuel reward, saving 18 cents per gallon, whereas standard Club CITGO members are saved at 9 cents per gallon on that day. This stacking capability is aimed at maximizing the overall value for customers who remain loyal to the CITGO brand.

Simple Qualification Process

Achieving Premier Status is made easy for Club CITGO members. To qualify, customers merely need to complete 12 fuel purchases of eight gallons or more at participating CITGO stations within a single calendar quarter. The process is designed to be straightforward, allowing members to effortlessly track their progress and fill-ups through the user-friendly Club CITGO app, enhancing the overall customer experience.

Once members achieve Premier Status, their benefits will remain active for the entirety of the current quarter, extending into the following quarter as well. This provides a fruitful incentive for customers to return to CITGO stations regularly, thereby increasing their fuel savings.

Commitment to Customer Experience

CITGO recognizes that continually improving customer experiences is essential for sustaining loyalty. The company has invested in developing an innovative mobile application that goes beyond mere fuel tracking. The app features seamless reward redemption options, provides personalized offers, and even includes local promotions. Additionally, it offers engaging activities, such as sweepstakes for the chance to win gas for a year, thus enhancing member engagement and satisfaction.

Greg Caponegro, General Manager of Light Oil Sales, expressed the company's dedication to refining the customer experience. He stated, "Our ongoing investments in the Club CITGO loyalty program are designed to enrich the customer journey, offering personalized rewards and streamlined access to savings. By continuously enhancing our loyalty initiatives, we ensure the CITGO brand is Good to Grow for our branded partners."

Looking Toward the Future

The rollout of the Premier Status is just the beginning, as CITGO plans to unveil more exciting innovations within its loyalty programs throughout the year. Customers are encouraged to stay updated on new features and enhancements by visiting www.ClubCITGO.com.

About CITGO

CITGO Petroleum Corporation stands out as a key player in the refining industry, renowned for its commitment to quality fuel and customer satisfaction. Operating with three refineries across the United States and a network that includes approximately 4,000 branded retail outlets, CITGO is well-positioned to serve its loyal customer base effectively. With a workforce of around 3,300 employees and substantial crude oil capacity, CITGO is dedicated not only to providing top-notch products but also to building lasting relationships with its customers.

As CITGO continues to focus on enhancing its loyalty program, the company reaffirms its position as a trusted brand dedicated to maximizing savings for its loyal patrons, ensuring that every visit to a CITGO station is rewarding.

In conclusion, the newly launched Premier Status within the Club CITGO program represents CITGO's commitment to appreciating and rewarding its loyal customers while making every visit to the pump a valuable experience.