The Global Surge of Kimchi: Celebrating the JONGGA Kimchi Cook-off

In recent years, kimchi has transitioned from a traditional Korean dish to a celebrated global culinary trend, and at the forefront of this phenomenon is the JONGGA Kimchi Cook-off. This competition, organized by SF Globalize, not only promotes kimchi but has also become a key player in introducing this fermented delicacy to a wider audience around the world.

A Culinary Competition Uniting Cultures

Launched in 2019 in Paris, the JONGGA Kimchi Cook-off has expanded to major global cities, including San Francisco, New York, and London. Co-hosted by top culinary schools such as Le Cordon Bleu and the Culinary Institute of America, the competition has attracted diverse participants—from Michelin-star chefs to everyday people like teachers, police officers, and students. This wide-ranging involvement highlights kimchi's ability to bridge cultural gaps and unite people through food.

The event has gained significant attention through social media, showcasing innovative recipes and creative interpretations of kimchi, further enhancing its popularity among younger generations.

The Recognition of Kimchi Day in Paris

A notable milestone in the journey of kimchi occurred on November 22, 2025, when Paris’s 15th district became the first in the European Union to declare an official