Embrace a New Era of Dairy-Free with So Delicious Dairy Free!
This summer, So Delicious Dairy Free is on a mission to redefine perceptions surrounding dairy-free foods through a vibrant sensory experience. Dubbed
Dairy Free Your Mind™, the brand is inviting consumers to step into a world bursting with rich flavors and innovative textures, forever changing how we think about dairy alternatives.
Multi-Sensory Pop-Up at Lollapalooza
From
July 31 to August 3, So Delicious will host a pop-up experience called
“The Pint of No Return” at the famous Lollapalooza music festival. This exciting event promises a delightful escape from the summer heat with a
walk-in cooler showcasing the brand's mouthwatering treats. Festival-goers will be immersed in an extraordinary multi-sensory environment designed to enchant and highlight the delectable flavors of dairy-free products, proving that they can be just as satisfying as traditional dairy offerings.
Virginia Kelly, Vice President of Plant-Based Foods for Danone North America, shares the sentiment:
“So Delicious wants everyone to know you don't have to sacrifice taste when eating dairy-free.” With over 30 years in the industry, So Delicious has crafted frozen desserts, plant-based milks, and yogurt alternatives that not only meet expectations but exceed them, inviting consumers to indulge in the good without guilt.
The Sweet Escape
What can attendees expect at this unique pop-up? The Lollapalooza location will be alive with the vibrancy of So Delicious treats, along with interactive elements that elevate the experience. Think tantalizing ice cream flavors, creative visual moments, and surprises at every turn. From novelty flavors to consistent favorites, there will be options for everyone to enjoy and explore.
To share in one lucky fan's experience at the festival, So Delicious is also running a sweepstake. Participants can enter by taking an interactive
flavor personality quiz and promoting their unique results using the hashtag
#PintofNoReturnSweeps across social media platforms. Winners will receive round-trip tickets and VIP access, enabling them to fully immerse in the festival atmosphere.
A New Sound to Pair the Experience
In addition to reimagining its visual identity, So Delicious has curated a fresh soundtrack to match its summer vibe. They will sponsor the
“Soak Up the Sun” playlist on Spotify, the ideal companion for cool summer nights and delightful snacking.
Commitment to Quality
So Delicious Dairy Free’s commitment isn’t just to flavors. The company is nested firmly within Danone North America, recognized as a
Certified B Corporation that emphasizes social responsibility. Their mission extends beyond taste to involve the cultivation of environmentally friendly practices, aiming to make a positive impact through what they create.
After over 35 years in the business, So Delicious continues to explore the potential of plant-based indulgences. They focus on flavor, transparency, and accountability within all their product offerings, encouraging consumers to think differently about dairy-free.
So as summer heats up, prepare to enjoy fabulous frozen delights that defy expectations. Don’t miss
The Pint of No Return, where So Delicious Dairy Free is set to inspire attendees to
Dairy Free Your Mind™ for good. Connect with the brand on TikTok and Instagram or visit
sodeliciousdairyfree.com for the full range of products and details on upcoming events.
Join the dairy-free revolution and discover that deliciousness knows no bounds!