Jollibee and FINAL FANTASY XIV Unite for a Tasty Collaboration with Exclusive In-Game and Real-World Delights

Jollibee, known for its delicious Chickenjoy, has partnered with SQUARE ENIX’s renowned MMORPG, FINAL FANTASY XIV, in a delightful collaboration that promises to thrill fans of both culinary delights and gaming. Set to launch on April 21, 2026, this limited-time partnership brings an immersive experience that blends real-world dining with in-game excitement, running through May 31, 2026. Expect themed meals, exclusive merchandise, and the introduction of the all-new "Eat Chicken" emote—an exciting way for players to enjoy the spirit of Jollibee within the digital world.

The partnership is a testament to the strong fan communities behind both brands. Jollibee's Chickenjoy has been recognized as the best fast-food fried chicken in America, and FINAL FANTASY XIV has captivated over 30 million players globally with its engaging storytelling and rich, customizable experiences.

As part of the collaboration, fans can unlock the "Eat Chicken" emote by purchasing either the specially crafted FINAL FANTASY XIV Box Meal or a 6-piece Bucket Bundle at any participating Jollibee location in North America. Each meal will feature a unique drink called the Blue Raspberry Aether with Crystal Boba, designed specifically for this promotional event, offering a refreshing twist that gamers will appreciate.

Exclusive Merch
For those who cannot visit a Jollibee restaurant, there are still ways to enter the fun! You can purchase limited-edition Jollibee x FINAL FANTASY XIV merchandise, including unique clothing items like Moogle Hoodies and T-shirts, exclusively available through complex.com while supplies last. This merch showcases whimsical designs featuring popular characters from the FINAL FANTASY universe, making them must-have items for die-hard fans and collectors.

In-Game Experience
Players of FINAL FANTASY XIV will be able to express their love for Jollibee’s famous fried chicken through the new emote that showcases their characters joyfully eating from a bucket. This delightful animation captures the essence of sharing a good meal and will particularly resonate with those familiar with Jollibee's extensive menu.

Jollibee's Anaheim Store Takeover
In conjunction with the upcoming FINAL FANTASY XIV Fan Festival taking place in Anaheim, California, on April 24 and 25, Jollibee’s Anaheim store will undergo a thematic transformation to celebrate this collaboration. From April 21 to May 31, fans are encouraged to visit and enjoy the special decor inspired by the game. As a bonus, exclusive stickers commemorating the event will be available to the first customers.

Engagement and Sweepstakes
The festivities won’t end there. Jollibee is also organizing a sweepstakes aimed at fans of both brands, offering enticing giveaways and chances to win amazing prizes. To stay updated on all related activities, including event details and additional promotional items, fans are encouraged to follow both Jollibee and FINAL FANTASY XIV on their official social media channels.

This exciting collaboration showcases how two vibrant communities can come together, creating a flavorful and unforgettable experience. As Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America, states, each brand thrives on the sense of community and joy it provides, making this partnership especially significant. With culinary experiences that resonate and engaging virtual celebrations, Jollibee and FINAL FANTASY XIV invite fans to embark on this delicious journey together!

Topics Consumer Products & Retail)

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