#South Korea #Seoul #Medicube #Global Beauty #APR Co.

APR Co., Ltd. Reports Record Revenue and Growth in 2025

APR Co., Ltd., a leading beauty company, has announced outstanding financial results for 2025, achieving record-breaking revenue of KRW 1.53 trillion (approximately USD 1.05 billion) and an impressive operating profit of KRW 365.4 billion (around USD 251.85 million). The company reported a remarkable operating margin of 24%, highlighting its strong profitability and operational efficiency.

Grand Financial Milestone

This milestone signifies a significant year-over-year growth, with a 111% increase in revenue and a staggering 198% rise in operating profit compared to the previous year. The financial performance reflects APR's strategic initiatives and successful expansion in the beauty market, making it the company's best year since its inception.

Record-High Quarterly Performance

In the last quarter of 2025, APR recorded Q4 revenues of KRW 547.6 billion, which is the highest quarterly performance to date for the company. Furthermore, operating profit surged to KRW 130.1 billion, demonstrating an impressive 228% increase from Q4 of the previous year. Notably, overseas revenue in this quarter reached KRW 474.6 billion, representing a robust year-over-year growth of 203% and making up 87% of total quarterly revenue.

Core Growth Through Cosmetics and Devices

The company’s growth was primarily driven by its cosmetics segment, which reported quarterly revenue of KRW 412.8 billion. This performance was fueled by an expanded portfolio of popular products, particularly the rising brand awareness of Medicube in crucial markets, such as the United States and Japan. For the first time, annual revenue from cosmetics surpasses KRW 1 trillion, establishing a robust base for sustainable long-term growth.

APR's beauty device segment also saw substantial earnings, totaling KRW 122.9 billion in revenue for Q4, and an annual revenue of KRW 407.0 billion. The continued introduction of new products into its premium home beauty lineup has significantly contributed to enhancing the company's global competitive edge.

Overseas Expansion and Global Market Presence

A clear highlight for APR in 2025 was the dramatic increase in its overseas revenue, which reached KRW 1.23 trillion. This astonishing figure marks a 207% growth compared to the previous year, with overseas sales contributing significantly to overall sales growth, increasing from 55% to an impressive 80% of total sales. The performance in key markets such as the U.S. and Japan set records, supported by growth in both online and offline channels, while European and various regional markets also saw balanced expansion.

Future Outlook

Looking ahead, APR is poised to continue its vigorous growth trajectory by further enhancing its global presence in both the cosmetics and beauty device sectors. The company plans to align new product developments with emerging beauty trends while reinforcing its online and offline distribution networks to maintain competitiveness across key global markets.

Byung-hoon Kim, the CEO of APR Co., Ltd., emphasized the importance of 2025 as a milestone year in which the company achieved its first annual revenue exceeding KRW 1 trillion. He stated, "This milestone validates our competitiveness in the global beauty market," and expressed enthusiasm for accelerating the expansion of APR's core businesses in 2026 to foster a more scalable growth framework.

About APR Co., Ltd.

Founded in 2014, APR Co., Ltd. is a global beauty company dedicated to integrating advanced beauty technology into everyday skincare routines. Focused on efficacy and user-friendliness, APR develops a diverse range of products balancing skincare expertise with innovative beauty technology. The company’s suite of brands, including MEDICUBE, MEDICUBE AGE-R, and Aprilskin, caters to various consumer needs across the globe. With continuous innovation and an unwavering commitment to user-centric development, APR maintains a robust position in the thriving K-beauty segment. As of January 2026, APR boasts a market capitalization exceeding KRW 10 trillion, establishing itself as a formidable player in the global beauty market.