Over 400 Global Leaders Unite at WTCA's 55th Annual Forum in Marseille to Enhance International Business Connections

WTCA's 55th Annual Global Business Forum: A Gathering of Global Leaders

From April 6 to 9, 2025, Marseille, France played host to the World Trade Centers Association’s (WTCA) 55th Annual Global Business Forum (GBF), a pivotal gathering for over 400 leaders from more than 50 countries and territories. This flagship event, which coincided with the 300 member WTC locations, was designed to foster international business connections and explore new opportunities in global trade.

Under the theme "Gateway to the Mediterranean," the forum emphasized the strategic importance of Marseille as a major Mediterranean port city, known for its dynamic business environment. The event featured informative sessions focusing on critical topics such as cross-border investment, the role of Free Trade Zones (FTZs), and sustainability endeavors within global commerce.

Workshops and Networking at the GBF

The four-day event wasn’t just about speeches; it included over 20 workshops, keynote presentations, and interactive panel discussions. Attendees engaged in more than 500 B2B meetings, facilitating valuable networking opportunities and fostering collaborations. Noteworthy discussions revolved around the current global trade dynamics, enhancing the understanding of emerging markets and the importance of cooperation in trade.

Angela Ellard, Deputy Director General of the World Trade Organization (WTO), spoke to participants about navigating the complexities of new trade policies and the role of governments in shaping equitable trading environments. Her insights provided a valuable context for business leaders seeking to grow their operations in uncertain economic climates.

Emphasis on Real Estate and Infrastructure

An additional highlight of this year's forum was the introduction of the WTCA's first dedicated Real Estate Summit. Experts gathered to examine the impact of real estate on economic progression, discussing innovations in sustainable construction and infrastructure development. Topics like data centers, logistics facilities, and the future of urban planning in the context of climate change and resource management were thoroughly analyzed, showcasing how these sectors are evolving amid global challenges.

Benoit Vincent, CEO of WTC Marseille Provence, expressed pride in the forum’s achievements, asserting that it not only provided an excellent platform for dialogue but also actively sparked meaningful connections among regional and international businesses. The partnership with the International Chamber of Commerce and Industry resulted in a highly efficient B2B matchmaking process that culminated in numerous collaborative efforts, strengthening Marseille's position in international trade.

Conclusion: A Look Ahead

As the forum was drawing to a close, the excitement for its future continued. The gala dinner celebrated the success of the event and officially announced that the next GBF will be held in Philadelphia, USA, from April 19 to 22, 2026. This transition highlights the ongoing commitment of the WTCA to facilitate free and fair trade, enhance market access, and nurture international relations in an ever-evolving economic landscape.

In reflection, the 2025 Global Business Forum served as a vital reminder of the power of collaboration, demonstrating how the WTCA effectively connects businesses globally. Through its expansive network, WTCA members will continue to pave the way for innovative partnerships, facilitating unprecedented avenues for growth and mutual benefit in the global marketplace.