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Infolinks and Scope3: Redefining Sustainable Digital Advertising

In the ever-evolving landscape of digital marketing, sustainability has emerged as a pivotal concern for businesses worldwide. Recognizing the urgency of this challenge, Infolinks, a leading premium advertising marketplace, has announced a strategic collaboration with Scope3, a platform dedicated to fostering safe and sustainable growth in the media and advertising sectors. This partnership marks a significant advancement in the quest for reducing the carbon footprint associated with programmatic advertising while simultaneously enhancing performance.

Infolinks is renowned for its effective and sustainable ad placements, leveraging exclusive data-transparent Green Media Products (GMP). Their commitment to reducing environmental impact is underpinned by a robust Supply Path Optimization (SPO) strategy, ensuring that ad units are displayed on selected publishing partners directly, effectively lowering carbon emissions generated through digital advertising.

The partnership between Infolinks and Scope3 aims to streamline this process by utilizing Scope3's innovative emissions model. This integration empowers advertisers to make informed, sustainable choices throughout their advertising campaigns, ensuring that sustainability becomes an integral part of their marketing strategies.

Emphasizing Sustainability in Advertising

Since the beginning of 2023, a remarkable trend has surfaced, with over 3,500 brands opting for lower emission media packages available through Infolinks' marketplace. This surge clearly illustrates a growing demand and recognition of sustainable advertising solutions among brands eager to align their marketing efforts with environmental responsibility.

Bob Regular, CEO of Infolinks, articulated the company's firm belief that sustainability in advertising extends beyond a mere ethical obligation—it represents a strategic advantage. He explained how integrating Scope3's carbon measurement solutions with Infolinks' GMP not only drives performance but drastically minimizes waste and emissions associated with advertising campaigns. He firmly believes that the future of advertising requires such responsible and results-driven strategies.

Industry Insights at Possible 2025

At the upcoming Possible 2025 event, a session titled "Less Noise, More Green: Why Curation Drives Sustainability" will showcase industry pioneers discussing sustainable supply path curation's potential to enhance both advertising effectiveness and environmental responsibility. Moderated by Regular, the session will feature leading figures such as Brian O'Kelley, CEO of Scope3; Elizabeth Donovan, Senior Vice President at Acxiom/Kinesso; and Greg Joseph, VP at StackAdapt. Together, they will delved into how precisely curating supply paths not only amplifies ad performance but also contributes to a reduced carbon footprint.

O'Kelley emphasized that the partnership with Infolinks propels their mission to bring transparency and action to the sustainability challenges posed by digital advertising. With direct and measurable strategies now available, both advertisers and publishers can effectively reduce emissions while boosting their business outcomes—an undeniable testament demonstrating that sustainability and operational efficiency can coexist.

Jonathan Slavin, CBO of Infolinks, reinforced this sentiment by highlighting that brands can now access curated inventory tailored to eliminate unnecessary bidding processes and intermediaries—two factors that significantly contribute to the harmful carbon impact of programmatic advertising. By tapping into both Infolinks' marketplace and Scope3's carbon emissions measurement capabilities, advertisers can confidently invest in media solutions that meet their performance and sustainability objectives.

The Ongoing Commitment to Sustainable Practices

Infolinks remains unwavering in its dedication to sustainability within the digital advertising realm. The company has made commendable strides in reducing emissions across its marketplace by optimizing infrastructure, streamlining requests, and fostering direct paths to publishers. As they strive for continuous innovation, Infolinks is committed to ensuring that sustainability and efficiency remain integral components of their digital advertising practices going forward.

For more insights on how Infolinks and Scope3 are shaping the sustainable future of digital advertising, please visit Infolinks.