Trua Franchise Launches in Wichita to Assist Seniors and Families in Finding Care

As the need for comprehensive senior care solutions continues to grow, Trua, a franchise dedicated to guiding families in finding ideal senior living options, has proudly launched its services in Wichita, Kansas. This significant expansion reflects Trua's commitment to fostering compassionate care and meaningful support for both seniors and their families.

Meet Paul Morton, New Franchise Owner

Paul Morton, the owner of the newly established Trua franchise, comes with a rich background and a heartfelt mission. He shared, “My journey into senior living is rooted in a lifelong commitment to helping people through meaningful transitions.” Morton understands firsthand the emotional toll that finding the right senior living situation can have on families—having supported loved ones through their own transitions. These experiences have inspired him to cultivate a 'people-first' approach in this new endeavor.

Over the years, Morton has witnessed the overwhelming nature of these pivotal moments for families. His goal now is to alleviate that burden by providing expert guidance and support. “With Trua, my goal is to take that burden off families' shoulders so they can focus on supporting their loved ones,