#Japan #Tokyo #Summer Collection #LILY BROWN #Mary Quant

LILY BROWN × MARY QUANT: 2025 Summer Beach Collection

Exciting news for fashion lovers! The well-known women's brand, LILY BROWN, is set to release its latest beach collection in collaboration with the iconic MARY QUANT on June 13, 2025. This unique collection draws inspiration from London's 1960s street culture, reflecting the bold and vibrant style of that era, reimagined for today's fashion scene.

Pre-launch Details

Starting June 10, 2025, customers can preview the collection with exclusive visuals featuring model Erika Murakami. Pre-orders will be accepted on the official online store and the widely popular USAGI ONLINE platform. Excitingly, select items from this collection will also be available for early purchase at LUMINE EST Shinjuku and Fukuoka PARCO stores on the same day.

The new collection introduces a plethora of stylish options suitable for both beach outings and urban adventures. Retro prints like marine stripes and gingham checks, along with logo motifs, bring a sophisticated charm to the lineup, making it perfect for any summer occasion.

Collection Highlights

Here’s a sneak peek at some of the stunning pieces included in the collection:

• - Knit Cardigan: Offering a chic layering option for warm summer nights.

- Price: ¥14,960
- Colors: Ivory, Mint, Black
- Size: Free

• - Knit Dress: A versatile dress fitting for various summer scenarios.

- Price: ¥17,930
- Colors: Border, Mint, Black
- Size: Free

• - UV Cut 2-Way Sheer Blouson: Protect yourself stylishly from the sun!

- Price: ¥19,910
- Colors: White, Light Blue, Black
- Size: Free

• - Sweater Tank: Cool and trendy, perfect for layering.

- Price: ¥9,900
- Colors: Off-White, Pink, Border, Black
- Size: Free

Among other must-have items, the collection also showcases shorts, T-shirts, and accessories like bucket hats and totes, designed to enhance your summer wardrobe.

Limited Edition Items

To celebrate the launch, LILY BROWN will offer exclusive limited-edition items:

• - Jacquard Knit Top in a special mix color, available only online.
• - Jute Logo Tote in a unique white color exclusively at USAGI ONLINE.
• - Mini Knit Dress, priced at ¥15,950, available at selected stores and online.

Purchase Information

Mark your calendars! Full details on the collection will be released on June 5, 2025, with a full launch on June 13, 2025. Customers can shop online at LILY BROWN’s official website and various departments including MASH STORE and ZOZOTOWN.

Be sure not to miss the chance to grab these fashionable items. Whether you’re headed to the beach or just seeking to elevate your summer style, this collection promises to deliver with flair!

About the Collaborators

MARY QUANT is a celebrated British fashion designer, credited with introducing the mini skirt in the 1950s, and has shaped the visual culture of the swinging London of the 60s. Her philosophy revolves around self-expression and freedom, advocating a style that encourages all to shine.

On the other hand, LILY BROWN focuses on creating modern apparel that pays homage to vintage aesthetics while incorporating unique craftsmanship and bold colors into its designs.

Together, these brands represent a synthesis of classic inspirations with modern sensibilities, making their collaboration one of the most awaited of the season!

Stay tuned for this exciting collection, and make sure to catch the latest updates on LILY BROWN and MARY QUANT's respective social media platforms.