Doubleknot Creative Integrates with Brighton Jones to Enhance Marketing Efforts

Doubleknot Creative Integrates with Brighton Jones

Brighton Jones, a prominent player in the wealth management sector, recently announced its merger with Doubleknot Creative, a Seattle-based branding agency. This partnership aims to bolster Brighton Jones' marketing and branding initiatives, ultimately benefiting its existing clients and expanding its reach into new markets.

A Strategic Move

The integration of Doubleknot Creative is not just a merger but a strategic move that reflects Brighton Jones' commitment to aligning its services with its clients' values and aspirations. Brighton Jones has long dedicated itself to guiding clients in synchronizing their financial resources with their life’s passions. With the addition of Doubleknot’s expertise in brand strategy and visual identity, they plan to refine their marketing efforts to enhance client experiences further.

April Kyrkos, Chief Operating Officer at Brighton Jones, shared her insights on this collaboration, emphasizing the firm’s ambition to lead and innovate within the wealth management industry. “We are committed to creating remarkable experiences not just for our clients but also for our team and community,” she stated. This partnership, according to her, enables a more integrated marketing approach that supports client service teams directly.

A Long-Standing Relationship

The connection between Brighton Jones and Doubleknot Creative is not new; it has been developing over the past 15 years. Jon Jones, co-founder of Brighton Jones, highlighted this long-standing relationship, emphasizing shared values and a mutual focus on providing exceptional service. “Doubleknot has been instrumental in helping us tell our story, and incorporating their team into ours feels like a natural progression,” he explained.

The joint efforts of both firms have led to the development of impactful initiatives such as the Personal CFO concept, which aligns wealth management with personal goals, and the MESI (Mindful, Emotional, Social Intelligence) program, aimed at enhancing clients’ overall well-being.

Becoming a Unified Team

Melinda Torres, the CEO of Doubleknot Creative, expressed excitement about the integration and her new role as Managing Director of Brand & Product Marketing at Brighton Jones. She noted that this transition allows them to amplify their messages more effectively and creatively. “The synergy between our firms positions us to take on exciting new challenges and share our vision more broadly,” said Torres.

Torres also pointed out the significance of women's leadership in this partnership. Brighton Jones is known for championing women in leadership roles, and she expressed pride in being a part of this narrative. “Their commitment to diverse perspectives has always been evident, and I’m excited to contribute to their continuing evolution,” she added.

Finalizing the Integration

The integration of Doubleknot Creative into Brighton Jones is set to be officially completed on April 1, 2025. As the two firms join forces, they aim to enhance their services and continue making strides in the wealth management industry. With over $26 billion in assets under advisement and a focus on empowering clients, Brighton Jones is on a promising trajectory for growth and innovation, positioning itself as a leader in the sector.

For those interested in discovering more about these developments or the wealth management services provided by Brighton Jones, visit their official website at brightonjones.com.