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Analyzing the Need for Simplified DX Solutions in Multi-site Management

The DX Comprehensive Expo, held at Makuhari Messe from February 25 to 27 in 2026, provided a stage for Lanet Co., Ltd., a part of the Bic Camera Group, to present its innovative offerings. Their focus on a breakthrough solution for multi-location management featured their AI camera, Kizukumo. During the event, the AI capabilities of Kizukumo were utilized to gather invaluable data on visitor foot traffic and dwell time, capturing insights that matter for companies managing multiple sites.

The Data Insights from the Expo

By leveraging Kizukumo’s counting functionality, the booth recorded the movements of attendees over the three-day exhibition. The statistics reveal significant patterns in visitor interactions:

• - Total visitors at the booth front: 3,069
• - Total visitors on the left booth side: 4,546
• - Total visitors on the right booth side: 2,235

This results in a cumulative attendee count of approximately 9,850. Out of these, about 721 individuals received further guidance, indicating a conversion rate of around 7.3% based on traffic.

Analysis by Time

The analysis of foot traffic revealed that the peak hours were between 1 PM and 2 PM, showing a 2.2 times increase compared to the morning session, which highlighted that the agenda shifted during the day. The decrease in foot traffic in the early morning, followed by a surge in the afternoon, suggests that visitors initially explored general information but later returned to make educated decisions on addressing significant operational challenges, such as cost reduction. This emphasizes a larger shift where companies actively seek solutions tailored to their pressing needs.

Real Challenges Faced by On-site Operations

During the expo, many attendees expressed their frustrations with traditional management methods and the limitations they impose:
1. Mobility Limits: