Capstone Partners Unveils Insights from 2024 Middle Market Business Owners Survey on Performance Improvement and Growth Opportunities

In a significant reflection of the current economic climate, Capstone Partners, a prominent middle market investment banking firm, has published its 2024 Middle Market Business Owners Survey Report. This comprehensive report gathers insights from over 400 privately-owned businesses across the U.S., capturing the sentiments and strategic decisions of the owners during a challenging economic phase. Conducted from July 31 to August 26, 2024, this annual survey highlights key aspects influencing business operations, growth strategies, and financial planning in the face of rising interest rates and inflation.

Key Findings


The recent findings show a stark increase in the number of business owners feeling the pressure from heightened interest rates, rising by 5.1% from the previous year. Nearly 60.8% of respondents acknowledge the need to reduce expenses in response to these economic challenges, a strategy that they plan to maintain for the foreseeable future. The impact of macroeconomic factors is widely felt, with a significant 42.5% of CEOs believing a shift in political party in the White House could positively affect business operations. This sentiment underscores the crucial role political stability and economic policy play in shaping the business landscape.

Interestingly, amidst these challenges, many CEOs have turned their attention to capital markets, with 44.1% reporting they engaged in at least one capital markets transaction over the last twelve months. Furthermore, private equity interest remains robust, with 45% of business owners receiving inquiries from private equity firms about potential acquisitions, indicative of a dynamic M&A market. The pressures of economic instability have also resulted in a notable increase in the number of owners seeking performance improvement support, rising by 17.1% year-over-year.

The outlook for growth strategies is also intriguing; nearly half, or 49.5%, of the CEOs surveyed are planning to execute growth initiatives in the next year, aiming to capture greater market share as they prepare for a potential recovery. Notably, around 37.9% of them have not yet initiated exit planning, emphasizing a pressing need for succession planning and strategic guidance.

Survey data suggests a declining sense of optimism regarding the U.S. economy among CEOs, with only 15.3% expressing a very positive outlook, a trend that has been decreasing since 2021. Despite this cautious perspective, revenue growth continues to significantly influence industry outlooks, with many owners remaining hopeful for improvements by 2025.

Through this research, Capstone Partners sheds light on the current health of the middle market and the ongoing challenges faced by business owners. The report serves as a vital resource for understanding how these executives are positioning their companies in a complex economic environment and what strategies are proving effective. It becomes essential reading for anyone interested in the dynamics of the middle market and the broader implications of current financial trends on business growth and sustainability.

For those looking for more detailed insights, the full report, which includes an industry-specific breakdown of results, is available for access through Capstone’s official channels. This research not only highlights pressing challenges but also opens discussions on how businesses can adapt and strategize in uncertain times. As Capstone continues its commitment to supporting middle market companies, stakeholders are encouraged to participate in future surveys to voice their insights and experiences.

About Capstone Partners


Capstone Partners has been a leading advisor in the middle market for over two decades, offering integrated investment banking and financial advisory services tailored for owners and investors at various stages of their business lifecycle. The firm, headquartered in Boston, boasts over 175 professionals across multiple offices in the U.S., dedicated to delivering sector-specific expertise backed by comprehensive market analysis. As a subsidiary of Huntington Bancshares (NASDAQ: HBAN), Capstone is intricately involved in the financial wellbeing of middle market businesses nationwide, helping them navigate challenges and seize growth opportunities as they arise.

Topics Financial Services & Investing)

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