#Japan #Tokyo #M&A #BATONZ #Business Succession

BATONZ Achieves Five-Year Dominance in M&A Platform Market

BATONZ, operated by BATONZ Inc. (Headquartered in Chuo-ku, Tokyo, CEO: Yuichi Kamise), has been awarded the top position in the M&A business succession support platform sector for five years in a row, as reported in Deloitte Tohmatsu Mic Economic Research Institute's latest market research, "Current Situation and Future Prospects of Domestic Business Matching Platform Market [2025 Edition]."

Background to the No.1 Achievement

According to a report released by the Small and Medium Enterprise Agency, nearly half of businesses in Japan that cease operations do so while still profitable, which indicates a troubling trend of "profitable closures." Furthermore, around 30% of these closures are attributed to a lack of successors. This growing issue has amplified interest in M&A as a method of business succession. However, not every business owner can access such options. Under its mission to create a society where "anyone can, anywhere, easily and freely perform M&A," BATONZ bridges the gap between technology and human support, collaborating with experts across the nation, financial institutions, and local governments. Their efforts have made M&A more approachable and have played a significant role in transferring valuable businesses to the next generation, ultimately contributing to the company’s fifth consecutive year at the top of the industry rankings.

Insights from the Report

The research report examines four major fields within business matching platforms, detailing the reality and growth indicators in the sector. BATONZ secured the No.1 position across several criteria for M&A platforms:

• - Number of registered users in BtoB matching
• - Total registered transactions in the M&A platform
• - Number of completed M&A transactions
• - Total completed M&A deals
• - Number of negotiations conducted on the platform
• - Negotiation rate with over 1,000 total cases in M&A

Future Outlook

Looking ahead, BATONZ plans to leverage the latest AI technology to improve work efficiency and user convenience further. The company aims to enhance post-merger integration (PMI) support, focusing not only on achieving successful transactions but also ensuring the ongoing success of these ventures. With a vision of passing the baton of Japan's valued businesses to the next generation, BATONZ is committed to providing services accessible to a broader audience.

About BATONZ

BATONZ, a platform for M&A and business succession support, strives to realize its vision of a society where "anyone can, anywhere, easily and freely engage in M&A." Through a blend of expert assistance and digital transformation, BATONZ is the industry leader in user numbers, transaction volume, and completed deals in the M&A and business succession support fields. The platform has held the No.1 position from 2021 to 2025, reflecting its strong market presence according to the Deloitte Tohmatsu Mic Economic Institute report.

Company Overview

• - Company Name: BATONZ Inc.
• - Address: 3-12-5 Tsukiji, Chuo-ku, Tokyo
• - Established: April 2018
• - Capital: 100 million yen
• - CEO: Yuichi Kamise
• - Business: Planning, development, and operation of the M&A comprehensive platform "BATONZ." Also involved in the planning, development, and operation of the human resource introduction service "LANNERZ."
• - Company Website: BATONZ
• - M&A Support Platform: BATONZ
• - Human Resource Introduction Service: LANNERZ (Employment agency license No. 13-U-318789)