#United States #New York #Securities Fraud #Pomerantz LLP #MediaAlpha

Pomerantz Law Firm Actively Investigates MediaAlpha, Inc. Amidfraud Allegations

Pomerantz LLP, a distinguished law firm well-regarded for its expertise in corporate and securities litigation, has announced it is investigating claims on behalf of investors of MediaAlpha, Inc. (NYSE: MAX). This comes after serious allegations have surfaced regarding the company's business practices, raising concerns about potential securities fraud.

The investigation centers on claims made by Wolfpack Research, which, in June 2024, released a report stating that MediaAlpha might be engaged in misleading practices, particularly within its health insurance segment. According to Wolfpack, the firm accused MediaAlpha of employing deceptive advertisements and misleading websites, aiming to entice consumers to provide personal information under the false pretense of receiving health insurance quotes. These allegations are quite serious, suggesting that a significant portion of MediaAlpha's partners may be involved in fraudulent schemes related to health insurance.

As the situation unfolded, MediaAlpha's stock took a considerable hit, falling by approximately 11.84% within just two trading sessions following the initial allegations.

Later in November 2024, the narrative took another twist when MediaAlpha received notice from the Federal Trade Commission (FTC) indicating that it was preparing to recommend a formal complaint against the company. The FTC claimed MediaAlpha had misrepresented its affiliation with government entities and had engaged in deceptive practices that violated consumer protection laws. The news led to an even more significant decrease in MediaAlpha's stock price, which plummeted by nearly 27.7% the day after the announcement.

Fast forward to August 2025, when MediaAlpha disclosed that it had reached a $45 million settlement with the FTC. The terms of the settlement highlighted that MediaAlpha's deceptive practices had severely impacted consumers, claiming the company had sold vast amounts of personal data collected under false pretenses. In the previous year alone, this amounted to approximately 119 million leads sold, reflecting a clear pattern of misconduct that drew substantial scrutiny from regulators and investors alike.

For investors keen on understanding their options or seeking further information regarding this situation, Pomerantz LLP is encouraging individuals to reach out. The firm emphasizes its commitment to defending investor rights while holding corporations accountable for their actions, especially in instances of securities fraud and corporate misconduct.

Founded by the late Abraham L. Pomerantz, the firm continues his legacy of advocating for justice in the financial domain. With a rich history spanning over 85 years, Pomerantz has successfully reclaimed millions for class members in various lawsuits, underscoring its reputation as a premier player in the sector.

If you believe you are eligible for participation in this investigation or have any inquiries, please contact Danielle Peyton at Pomerantz LLP at [email protected] or call 646-581-9980, ext. 7980.

As conditions continue to evolve, both current and prospective investors will need to stay informed about MediaAlpha's circumstances and how potential legal outcomes might affect their investments.