#United States #Cincinnati #E.W. Scripps Company #NBC television stations #local journalism

E.W. Scripps Company Partners with NBC

The E.W. Scripps Company, a significant player in the local broadcasting industry, has officially renewed its affiliation with NBC in an extensive multi-year agreement that will enhance its operations across 11 television stations. This collaboration aims to fortify the delivery of essential local news and community-oriented content to viewers in various markets.

Details of the Agreement

Effective January 1, 2025, the new agreement encompasses several NBC-affiliated stations owned by Scripps, strategically located in various states including:

• - Wisconsin: WGBA in Green Bay and WTMJ in Milwaukee.
• - Texas: KRIS in Corpus Christi.
• - Montana: KTGF in Great Falls and KTVH in Helena.
• - Kentucky: WLEX in Lexington.
• - Colorado: KOAA in Colorado Springs.
• - Oklahoma: KJRH in Tulsa.
• - California: KSBY in San Luis Obispo.
• - Florida: WPTV in West Palm Beach.
• - Missouri: KSHB in Kansas City.

This renewed relationship underscores Scripps’ commitment to providing viewers with trusted local journalism, timely emergency updates, and community coverage tailored to the unique needs of each market.

The Partnership's Significance

Dean Littleton, Executive Vice President of Media Broadcast Operations at Scripps, expressed pride in the prolonged partnership, noting that this agreement recognizes the rich history of collaboration between Scripps and NBC. He highlighted the importance of the network-affiliate model, which fosters a strong connection between local stations and their communities.

Furthermore, Littleton reinforced the pivotal role that local television stations play in fostering informed communities by delivering valuable news content and emergency information.

NBC's Phil Martzolf, President of Affiliate Relations, echoed similar sentiments regarding the longevity and productivity of the relationship. He stated that both organizations are committed to providing high-quality entertainment and essential news and sports coverage, especially as they prepare for exciting upcoming programming, including NBA broadcasts.

Recent Developments and Context

This renewal follows Scripps’ successful negotiation of an affiliation agreement with CBS last fall, further establishing Scripps as a key player in the broadcasting landscape. With this renewed commitment to NBC, Scripps continues to extend its dedication to quality journalism and community engagement.

Founded in 1878, the E.W. Scripps Company has developed into one of the largest local television broadcasters in the United States, operating over 60 stations in more than 40 markets. Scripps is known for its impartial journalism, innovative storytelling, and contribution to local communities through its comprehensive news coverage.

In conclusion, the renewed affiliation between the E.W. Scripps Company and NBC marks a new chapter in a fruitful relationship that promises to deliver engaging and essential local news content to viewers. This deal not only strengthens their existing coalition but also reinforces the value of local media in America’s diverse broadcasting environment. Scripps stands as a beacon for community-based news, ensuring that residents are well-informed and connected to their local happenings.