#Japan #Tokyo #Niigata #Echigo-Hime #Kokk

Unique Culinary Adventure: Ginza to Niigata

Overview
The highly popular bus tour series from THE NIIGATA in Ginza is back with its third edition, featuring a groundbreaking two-day excursion to the heart of Niigata. Following two sold-out previous iterations, this tour has created a buzz among residents in the Tokyo metropolitan area, with participation from 79 individuals in total.

The upcoming tour breaks new ground by offering an overnight stay for the first time, adding depth to the gastronomic exploration. Participants will have the unforgettable opportunity to taste and learn about multiple local brand ingredients that embody the essence of Niigata.

Collaborative Efforts for a Memorable Experience
This tour is the result of a collaborative initiative involving the Niigata Prefectural Agriculture, Forestry and Fisheries Department, the Shibata City Agriculture, Forestry and Fisheries Division, and the travel agency Humming Tour (Kokk Co., Ltd). It’s designed to transcend ordinary sightseeing experiences to immerse participants in the very heart of food production. Highlights include visits to farms and direct interactions with the producers to foster a deeper understanding of the local agricultural practices.

Highlight: The Seasonal Echigo-Hime Strawberry
One of the standout features of this tour is the opportunity to savor the exquisite Echigo-Hime strawberries at a local farm, freshly picked to ensure the best tasting experience possible. This hands-on engagement with the produce allows participants to connect with the stories behind the ingredients and uncover the potential of Niigata as a culinary treasure chest.

In line with the goal of improving the brand power of local produce and fostering enduring relationships, the tour aims to create connections between metropolitan residents and regional suppliers—showcasing the richness that Niigata has to offer.

Tour Details

• - Title: Ginza “THE NIIGATA” Departing Bus Tour
• - Subtitle: Seasonal Brand Strawberry Echigo-Hime and Gourmet Journey through Niigata
• - Departure Date: April 18, 2026 (Saturday), Two-Day Tour
• - Travel Price: ¥36,800 (special price made possible with municipal cooperation)
• - Travel Agency: Humming Tour (Kokk Co., Ltd.)
• - Registration: Please see the official website of THE NIIGATA or the attached flyer for application details.

This unique journey is not just a trip; it’s an invitation to indulge in the rich stories that dishes hold, establishing a direct connection from the bustling streets of Ginza to the serene countryside of Niigata. Don't miss your chance to embark on this one-of-a-kind culinary adventure!