#Japan #Setagaya #FLATTE24 #funova #women_only_gym

FLATTE24's Inspiring Journey in the Fitness Industry

Introduction

In a significant development in the fitness landscape, funova, Inc., based in Setagaya, Tokyo, has announced the successful operation of its first women-only 24-hour gym, FLATTE24 Gotokuji. Established with a focus on creating a supportive and empowering environment for women, the gym has already demonstrated strong profitability since its opening in July 2025.

Multi-Brand Expansion Strategy

FLATTE has embarked on a multi-brand strategy featuring three core offerings: semi-personal training, personal machine Pilates, and the women-only 24-hour gym. This innovative approach allows FLATTE to capitalize on shared management systems that integrate bookings, payments, and customer relations. By nurturing a unified base of trainers, the company can provide seamless services across its various business types.

Initial Success Metrics

Since its launch, the Gotokuji location has achieved several impressive milestones, including:

• - Achieving profitability in the first month of operations.
• - Maintaining a stable operating profit margin of over 40%.
• - Successfully facilitating reciprocal customer referrals with existing business lines.

The operational model has been designed to effectively manage its 24-hour service while reducing reliance on extensive staffing and excessive advertising, establishing a stable business structure through a combination of habit formation, hybrid operations, and standardized employee training.

Flexible Business Model

What sets the FLATTE24 Gotokuji gym apart is its ability to blend different service offerings into a cohesive space. Members can seamlessly transition from 24-hour access to more specialized services, such as semi-personal training or personal Pilates sessions. This flexibility not only enhances customer experience but also allows for a revenue model that can be adapted based on location and investment size. The gym stands to benefit from a strategic mix, ensuring that each service complements the others effectively.

Store Details

• - Location: 1-22-6 Gotokuji, Setagaya, Tokyo, the HAMAYA Building, 1st Floor
• - Format: 24-hour women-only gym combined with semi-personal training and personal machine Pilates
• - Opening: July 2025
• - Hours: Open 24 hours
• - Business Type: Directly operated
• - Website: FLATTE24 Gotokuji

Ongoing Opportunities

The opening of FLATTE24 Gotokuji has marked an important step for funova in establishing a sustainable model that is less reliant on any single business type. Initially, they are actively looking for franchise partners, but in limited numbers, ensuring they maintain their operation standards while exploring growth pathways. Interested businesses have opportunities to learn more about this dynamic offering.

Future Plans

Looking ahead, funova aims to continue combining semi-personal training, personal Pilates, and women-only 24-hour gyms while leveraging the insights gained from the Gotokuji location. The goal is to build a multi-brand foundation that fosters quality operation and sustainable workforce development rather than mere expansion. This strategic approach will set FLATTE apart as a leader in the fitness industry.

Conclusion

FLATTE24 is not just a gym; it's a movement toward greater inclusivity and empowerment in fitness. By integrating multiple services under one roof and focusing on operational excellence, funova is paving the way for a sustainable future in women's health and fitness. The company’s ongoing commitment to training and quality ensures that this innovative model can thrive in various regions, meeting the unique needs of communities across Japan—and potentially beyond.