#Japan #Tokyo #VERDY #Ploom AURA #Wasted Youth

Ploom AURA x Wasted Youth Limited Edition Box: A Sensational Experience

In an exciting collaboration, Japan Tobacco (JT) has teamed up with acclaimed graphic designer VERDY to introduce a limited edition product: the "Ploom AURA x Wasted Youth LIMITED EDITION BOX." This special box, featuring unique accessory designs for the Ploom AURA heated tobacco device, will be available on December 13 at a one-day-only pop-up store.

A Closer Look at the Collaboration

The limited edition box includes one custom back cover and three front panel designs created by VERDY. This collaboration reflects JT's commitment to delivering distinctive and unforgettable experiences through their "SENSATIONAL" program, aimed at sharing the true allure of the Ploom AURA device.

Event Details

• - Date: December 13, 2025 (Saturday)
• - Location: 81 BELOW (GUESS JEANS TOKYO B1F)
• - Time: 11:00 AM - 8:00 PM

The pop-up store will be adorned with decorations inspired by VERDY's artistic style and Wasted Youth's unique design aesthetics. Visitors will immerse themselves in this impressive collaboration and witness the synergy of both brands.

Limited Box Features

The "Ploom AURA x Wasted Youth LIMITED EDITION BOX" offers:

• - A Ploom AURA starter kit in navy blue (with a limited sleeve)
• - One custom back cover and three front panel designs under the Wasted Youth brand

The box is priced at 17,600 yen (tax included) and will be available only in limited quantities.

Purchase Channels

Event Store: The exclusive box will be sold at the Ploom AURA x Wasted Youth pop-up store.
Online Store: Limited quantities will also be available later on the CLUB JT online shop. Information regarding online sales will be announced on the Ploom CLUB website.

Special Campaigns for Ploom CLUB Members

In addition to the special box, Ploom CLUB will host a lottery campaign for exclusive designs of three additional front panel variations. Each design will embody Wasted Youth's iconic style in unique colors. Details regarding the campaign will be revealed on the Ploom CLUB website.

About VERDY

Artist Profile

VERDY is known for his works with notable projects like Girls Don’t Cry and Wasted Youth. He has successfully collaborated with various brands, including Human Made, Kenzo, Nike, and Coca-Cola.

Comment from VERDY

"This collaboration marks my second partnership with Ploom since 2019. I aimed to balance my individuality while incorporating Ploom's essence into the design. The collaboration video is crafted by Korean creator HAHYUNG, and the venue's decor reflects a chic and calming aesthetic that embodies Ploom’s vibe. The design is based on posters from our previous event 'WASTED NIGHT', which served as inspiration for this new expression. I'm thrilled to bring this vision to life."

Ploom: Excellence in Heated Tobacco

Ploom stands as a pioneering brand dedicated to enhancing flavor in heated tobacco. The Ploom AURA device offers a unique experience, utilizing SMART HEATFLOW technology to ensure optimal flavor delivery from beginning to end. With its innovative HEAT SELECT SYSTEM, users can tailor their experience, choosing their preferred intensity. The device combines aesthetic appeal with practicality, showcasing elegant curves and a compact silhouette for a comfortable grip.

Join the Sensational Experience

The "SENSATIONAL" program invites users to explore the true potential of Ploom AURA, featuring large-scale gift campaigns and collaborations with artists. This initiative promises users unprecedented, memorable experiences that transcend traditional expectations.

For more information, visit the Ploom CLUB website.