Dentsu Group and Osaka Restaurant Association Launch ARNFT to Enhance Food Industry Workforce Networking

Dentsu Group and Osaka Restaurant Association Innovate with ARNFT

In a remarkable collaboration, Dentsu Group's R&D branch, Dentsu Innovation Initiative (DII), and the Osaka Restaurant Association (ORA) are set to initiate a groundbreaking proof-of-concept project in June 2025. This innovative venture revolves around the integration of Augmented Reality (AR) and Non-Fungible Tokens (NFTs) to create a robust workforce networking system tailored for the food service industry.

Addressing Staffing Challenges in the Food Service Industry

The food service sector has long grappled with the challenges of recruiting and retaining talent. Particularly, effectively communicating the industry's appeal to young individuals and international students has proven to be difficult. This disconnect often leads to high turnover rates and hiring challenges as potential employees struggle to find meaning in their work experiences.

To tackle these crucial issues, the upcoming project will leverage NFC technology to distribute