#Finland #Helsinki #Elisa #Energy Flexibility #Gridle

Gridle: Pioneering AI-Driven Energy Flexibility Services

On September 10, 2025, Elisa Industriq announced its rebranding initiative with the transformation of its energy flexibility service from Elisa Distributed Energy Storage (DES) to Gridle. This change signifies a bold step towards addressing the growing need for scalable, AI-powered solutions in the energy sector. By enhancing its capability to deliver energy flexibility across multiple asset types and customer segments, Gridle aims to optimize energy usage while maximizing revenue opportunities in the electricity market.

The Vision Behind Gridle

Jukka Pekka Salmenkaita, the Head of Gridle, emphasized that the new name encapsulates the company's mission to make energy flexibility a mainstream practice. As renewable energy sources continue to expand, the need for flexibility and optimization is crucial. Gridle is adept at facilitating access to energy efficiency and financial incentives for households and businesses alike, thus driving green investment and advancing decarbonization efforts.

Initially, Gridle was developed to refine the management of backup batteries at thousands of Elisa's telecom sites. Following successful internal implementations, the service was commercialized and quickly adopted by other telecom companies, including Telenor’s DNA Tower. Now, Gridle extends its reach to various industries, optimizing diverse energy assets ranging from Elisa's residential battery solutions to large-scale storage systems such as Polar Night Energy's Sand Battery.

How Gridle Creates Value

Gridle harnesses the power of AI to analyze and forecast energy demand, electricity pricing, and grid behaviors. This sophisticated algorithm enables businesses and households to maximize their return on energy investments by determining optimal charging times, usage periods, and conditions for discharging or producing heat. By participating actively in both electricity balancing and wholesale markets, customers can unlock new revenue streams and achieve significant savings.

Unlocking Flexibility's Full Potential

With the capacity to optimize market returns and reduce energy costs efficiently, Gridle provides a robust platform built for mission-critical operations. The service is ISO-certified, vendor-neutral, and designed to ensure compliance and security across various operational facets.

A unique element of Gridle is its development team, which integrates expertise in trading, data analysis, and software engineering to transform complex energy optimization processes into tangible benefits. Salmenkaita remarked, “By combining our efforts in data science, trading, and software, we deliver advanced optimization that consistently exceeds industry benchmarks, enhancing asset returns and accelerating customer paybacks.”

Backing by a Global Leader

Part of Elisa’s extensive network, Gridle benefits from the company's rich history in telecommunications and digital services, which spans over 140 years and touches more than 50 countries. Elisa’s commitment to operational excellence and its reputation as a provider of mission-critical systems lend significant credibility to Gridle as it enters the energy flexibility market. Leveraging Elisa’s global reach and AI expertise enables Gridle to deliver secure and scalable energy solutions that customers can trust.

A Commitment to Sustainability

Gridle is not merely an innovative service; it embodies a strategy aimed at fostering a sustainable future. The integration of AI in energy management allows for a seamless transition to greener practices, satisfying the dual demands of reducing costs and contributing to environmental goals.

In conclusion, as energy dynamics continue to evolve globally, Gridle stands out as a frontrunner in simplifying and optimizing energy flexibilities, catering to the diverse needs of both consumers and industries. By turning energy flexibility into a financial asset and a stepping stone toward sustainability, Gridle is poised to shape the future of energy use and management.