#Japan #Tokyo #Eyewear Collection #Zoff #Kirimaru

Zoff Unveils Stylish New Eyewear Collection with Kirimaru

Zoff, a well-known eyewear brand in Japan, is set to release its latest collaboration collection titled "Zoff | Kirimaru" on May 23, 2025. This new line showcases 15 unique designs that reflect the creative vision of the popular fashion influencer Kirimaru. Starting from May 1, 2025, fans will have the opportunity to pre-order these stylish pieces through the Zoff official online store and Zoff ZOZOTOWN.

Kirimaru has amassed over one million subscribers on her YouTube channel and has a substantial following of 2.5 million across various social media platforms. Known for sharing tips on cosmetics and fashion, Kirimaru offers a glimpse into her lifestyle and authentic personality, making her a relatable figure among a wide audience of women.

The "Zoff | Kirimaru" collection embraces the theme of "glasses that complete me," featuring gently rounded silhouettes that embody Kirimaru's personal style. A standout feature of the collection is the uniquely designed "wavy parts" on the temples, which Kirimaru herself conceptualized. This second collaboration emphasizes the enjoyment of fashionable eyewear in daily life, encouraging customers to incorporate glasses into their everyday outfits for a touch of style.

An exclusive offer awaits those who purchase online; a limited-edition original soft case will be included as a bonus, showcasing a gentle, natural nuance color perfect for everyday use.

Ahead of the official release, a special event will take place on May 17, 2025, where 90 lucky attendees will be invited to a product showcase featuring Kirimaru. Participants will have the opportunity to try on the collection and immerse themselves in the unique aesthetic of "Zoff | Kirimaru." Moreover, those who finalize their orders on the Zoff official online store during the event will receive a special photo opportunity with Kirimaru.

Additionally, on the evening of May 22, Kirimaru will host an Instagram Live session where she will delve into behind-the-scenes insights about the product development process and provide styling tips — a must-watch for her fans.

Zoff's official Instagram will also feature exciting content such as "Hints for Enjoying Everyday Life," showcasing makeup tips and style guides from the collection. One featured post will explore the concept of "Brown Glasses for Added Depth," further highlighting the collection's appeal.

Collection Overview

Product Specifications:

• - Name: Zoff | Kirimaru
• - Types & Prices: 9 styles of glasses ranging from ¥11,100 to ¥13,300 (including lens fees), and 6 styles of sunglasses priced similarly, with an option to add prescription lenses for an additional fee.
• - Release Date: May 23, 2025
• - Pre-Order: Begins May 01, 2025, at 18:00 via the Zoff official online store and Zoff ZOZOTOWN store.
• - Availability: Offered at all Zoff locations, excluding outlet stores and through various online platforms.

Event Information

Event Name: "Zoff | Kirimaru" - Product Showcase with Kirimaru

• - Features: Display of the collection and a photo session with Kirimaru for select customers.
• - Date: May 17, 2025
• - Application Link: Join Here

Product Highlights

• - Emphasizing accessory-like designs, these glasses are playful yet sophisticated, combining metal frames with plastic for an upscale look.
• - The varieties include:

- Style 1: Featuring a chic layered frame design.
- Style 2: A contemporary shape that seamlessly blends style with comfort.
- Style 3: Designed for novices, offering a fashionable yet approachable look.

Unique Accessories

Accompanying the glasses are a beautifully crafted leather-like case and a cleaning cloth, both selected by Kirimaru, that encapsulate her aesthetic.

Special Novelty

A limited edition soft case in a beautiful natural tone will be gifted for those who make purchases online, a perfect accessory for daily use (subject to availability).

About Kirimaru

Kirimaru is a leading influencer in cosmetics and fashion, captivating an audience through her candid character and diverse content.

• - YouTube: Kirimaru YouTube Channel
• - Instagram: Kirimaru Instagram

For further inquiries or assistance, please reach out to Zoff Customer Support at Tel. 0120-013-883 (Weekdays 11 am - 6 pm) or reach out to Zoff Online Store Support at Tel. 0120-013-505 (Weekdays 11 am - 6 pm).