Transforming Airport Advertising at Fukuoka Airport
Fukuoka Airport has taken a significant leap in advertising innovation by incorporating high-definition 4K LED displays from Avix Co., Ltd. This move aims to maximize advertising value, especially following the upgrade from traditional LCD multi-displays. As an essential player in the digital signage industry, Avix's advanced LED technology is poised to change how brands reach potential customers at one of Japan's busiest airports.
The Drive for Change
Historically, Fukuoka Airport had not considered adopting LED displays, as they relied on multi-displays which often suffer from visible bezels that can detract from the viewing experience. Prompted by feedback from advertising partners regarding the quality of presentation, the airport management began to rethink their approach. This led to evaluating options for replacing the existing LCD systems with more expansive and visually cohesive LED solutions.
Toru Osako, Chief of the ICT Promotion Division at Fukuoka International Airport, elaborated on the decision-making process: "The limitations of LCD displays in terms of size and visibility prompted us to consider transitioning to LED technology for a larger viewing area."
Selection of Avix
When it came to selecting a provider, Fukuoka Airport conducted a comprehensive analysis of several companies, comparing aspects such as pricing, specifications, maintenance support, and warranty periods. Ultimately, Avix presented a compelling proposition with their 1.2mm pitch 4K models, which resonated with the airport's goal of enhancing the advertising medium's value. Osako emphasized, "Avix's advanced technology aligned perfectly with our vision to elevate our advertising capabilities."
The added assurance of a three-year warranty on the LED products was also crucial for the management team, especially since this was the first foray into LED technology for the airport. The decision-making process was further bolstered by their tour of Avix's production facilities, which revealed a state-of-the-art manufacturing process under strict quality control measures, surprising the airport staff.
Documentation provided by Avix, including structural calculation reports and schematics, further reinforced their credibility, leading to the ultimate selection of their products.
Benefits of LED Integration
One of the most notable advantages experienced after the transition to LED technology is the improved maintenance capabilities. Unlike the previous multi-displays, which necessitated keeping backup equipment on hand, these new LED panels allow for repairs at the individual panel level, streamlining maintenance and reducing overhead costs.
Moreover, the shift to Avix's 4K LED displays has eradicated the seams that were once prominent in the multi-display setup, leading to a marked improvement in video quality. Thus, the advertising potential has soared, enhancing Fukuoka Airport's appeal to advertisers. The visually stunning LED screens not only attract attention but also facilitate a more engaging experience for travelers.
Avix’s Commitment to Innovation
Avix Co., Ltd., established in 1989, specializes in the digital signage sector and is dedicated to creating value through innovative marketing systems that integrate social media and large LED displays. Their ongoing commitment to quality and technology underscores their role as a pivotal partner in advancing advertising solutions at pivotal locations like Fukuoka Airport.
Visit the Avix Showroom
For those interested in experiencing the cutting-edge technology firsthand, Avix invites visitors to their showroom located at 2F, Nagatomo Randic Building, 3-1-11 Shinbashi, Minato-ku, Tokyo. The showroom operates from 9:30 AM to 5:30 PM on weekdays, with no weekend or holiday visits allowed.
To make a reservation for a showroom visit, please check out their official website:
Avix Showroom Visit.
Conclusion
The adoption of Avix's high-definition 4K LED displays marks a transformative moment for Fukuoka Airport, possibly setting a new standard for airport advertising across Japan. With their commitment to quality, innovation, and effective marketing strategies, Avix continues to lead the charge in revolutionizing the digital advertising landscape.