Innovative Travel Experience
2026-08-21 01:47:22

Innovative Travel Experience Launching in Yokohama: null²ⁿ Museum Theater

Introduction to null²ⁿ and Enhanced Travel Experience



In an exciting collaboration, JTB has partnered with Sustainable Pavilion 2025 and the non-profit organization Digital Nature to launch a new and immersive travel experience. Set to open on October 14, 2026, at Landmark Tower Yokohama, the permanent museum theater named null²ⁿ (Null Null Nexus) aims to redefine travel value by merging cutting-edge art and technology with local tourism.

Background and Objectives


The groundwork for this initiative stems from the success of the signature pavilion null² at the Osaka-Kansai Expo 2025, which drew around 600,000 visitors. null² integrated innovative technology and artistic expression to create a unique experience. The permanent theater null²ⁿ seeks to continue this legacy, ensuring the immersive experience resonates long after the expo's closure.

Through this venture, JTB, which centers its mission around connection, creation, and interconnectivity, aims to cultivate new forms of interaction among people, communities, and experiences. This initiative aligns seamlessly with Sustainable Pavilion 2025's vision of local revitalization through digital means, paving the way for future travel experiences. By fostering emotions, insights, and connections born from the expo, Yokohama will become a hub for technological, artistic, and cultural travel experiences, projecting its value both domestically and internationally.

What is null²ⁿ?


null²ⁿ is a visionary museum theater conceptualized by media artist Yoichi Ochiai. Located within Yokohama's iconic Landmark Tower, it represents an evolution of the null² pavilion's imaginative world. The venue boasts one of the world's largest LED theaters, promising an expanded immersive experience that transcends the original expo.

Visitors will interact with a Mirrored Body®, a digital avatar of themselves, through a dedicated application. The experience aims to dissolve the boundaries between technology and humanity, allowing participants to feel like a part of the art itself within this extraordinary space that reflects the essence of Digital Nature.

Exclusive Travel Packages and Offerings


In conjunction with the launch of null²ⁿ, JTB will offer exclusive travel packages that include a stay in the Yokohama Minato Mirai area, entry tickets to the theater, and attraction coupons for the Yokohama and Enoshima regions. Clients can enjoy guaranteed access to special performances, including the appearance of Ochiai's avatar and a specially designed smartphone ring that encapsulates the null²ⁿ experience.

This package encourages people to make the most of their visit by exploring the surrounding area before and after attending the theater, thereby promoting immersive stay experiences and new travel styles. JTB plans to extend this initiative by developing tailored offerings, including guided tours for international visitors and group travel plans, all centered around the null²ⁿ experience.

Package Details


1. null²ⁿ Entry Tickets (JTB exclusive access)
2. Accommodation in Yokohama Minato Mirai
3. Attraction Coupons for the Yokohama and Enoshima areas

JTB Exclusive Benefits:

  • - Special attributes: Guaranteed appearance of Ochiai's avatar (Mirrored Body®)
  • - Limited edition goods: Smartphone ring designed by Yoichi Ochiai to evoke memories of the null²ⁿ experience

Availability


  • - Sales Start: August 24, 2026
  • - Package Period: October 13, 2026 - March 31, 2027
  • - Admission Dates: October 14, 2026 - March 31, 2027

For further details and booking, please visit: JTB Special Site

Looking Ahead


By fostering this initiative with Sustainable Pavilion 2025 and Digital Nature, JTB aspires to perpetuate the legacy of the Osaka-Kansai Expo and expand cultural and tourism value. The collaboration aims to cultivate sustainable regional revitalization and meet emerging tourism demands that resonate with future generations.


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