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Eviva Partners Launches Protecting Our Health (POH)

On July 31, 2025, Eviva Partners, a non-profit organization committed to enhancing public understanding of medical evidence, proudly announced the launch of its new expert group, Protecting Our Health (POH). This initiative is designed to tackle the growing issue of pseudoscience and misinformation surrounding vaccines.

Purpose of POH

Eviva Partners, led by CEO Alex Morozov, aims to empower communities through evidence-based information. "Medical research has produced a wealth of evidence-based interventions, yet these are not universally adopted, leading to gaps in healthcare," Morozov explained. The POH initiative aims to rectify this by ensuring that individuals can differentiate solid medical evidence from pseudoscience.

Core Principles

The foundation of POH rests on three essential principles:
1. Bringing Science Closer to the Public: POH prioritizes empowering individuals to distinguish robust medical evidence from pseudoscience, enabling them to make informed health decisions.
2. Inclusivity: The group recognizes the diverse needs of different communities and focuses on fostering understanding through two-way communication.
3. Industry Independence: Eviva is currently self-funded and actively building a coalition of philanthropists to ensure unbiased support, free from industry financing.

Recent Opinion and Vaccine Concerns

In conjunction with the launch, MSNBC published an opinion piece authored by Morozov, renowned vaccinologist Dr. Helen Petousis-Harris, and board member Professor Stephan Lewandowsky. They addressed the recent strategic attacks against vaccines containing aluminum, notably by figures like Robert F. Kennedy Jr.

The article articulates that while there is an ongoing outcry against aluminum in vaccines, the science does not support these claims. A recent substantial study involving over 1.2 million children conducted by Danish researchers found no correlation between aluminum in vaccines and 50 chronic diseases, including autism.

The Cost of Misinformation

The opinion piece warns of dire consequences if anti-vaccine activists succeed in undermining confidence in aluminum-containing vaccines. They posit that preventable diseases, such as diphtheria, meningitis, and various cancers, could surge again, leading to significant morbidity and mortality rates, all while autism rates remain unchanged, just as they have been for years.

A Call to Action

"Protecting Our Health" goes beyond being just a campaign; it serves as a vital call to action. By integrating solid evidence, effective narratives, and community engagement, Eviva and POH seek to mend the damage inflicted by misinformation and chart a path toward health empowerment that is grounded in scientific evidence.

For more information or to support the campaign, visit www.evivapartners.org.

Through these efforts, Eviva Partners endorses a scientifically rigorous approach to health and well-being, aiming to foster informed communities that can stand against the tides of misinformation and cultivate a healthier society.