#Japan #Tokyo #Christmas #FamilyMart #BE:FIRST

A Festive Collaboration with BE:FIRST!

FamilyMart is excited to announce a collaboration with the popular dance and vocal group, BE:FIRST, starting on November 25, 2025. As part of their ongoing initiatives to enhance customer experiences, this partnership features six exclusive products designed under the supervision of the group members, set to be available in approximately 16,400 FamilyMart stores nationwide.

In addition to these exciting products, ten specially wrapped FamilyMart stores will feature BE:FIRST-themed decorations, making shopping a delightful experience. Furthermore, fans can get exclusive photoprints at FamilyMart’s in-store printing services.

Exclusive Product Line-up

1. Grilled Pork Kalbi Bowl with Negi Salt

• - Price: 570 JPY (tax included)
• - Release Date: November 25, 2025
• - Description: This unique rice bowl has been developed in collaboration with SHUNTO from BE:FIRST, showcasing grilled pork belly topped with a rich, flavorful salt sauce seasoned with garlic and sesame oil.
• - SHUNTO's Comment: "This dish is delicious just by its name! The combination of barley rice, salt sauce, and pickles is amazing!"

2. Ginger and Sesame Mackerel Rice Ball

• - Price: 198 JPY (tax included)
• - Release Date: December 2, 2025
• - Description: Created under the guidance of LEO, this rice ball features mackerel both within and outside the rice, delivering a harmonious blend of flavors.
• - LEO's Comment: "I've focused on balancing the flavor of mackerel with rice. I believe everyone will love this product!"

3. Matcha and Mascarpone Crepe

• - Price: 298 JPY (tax included)
• - Release Date: December 2, 2025
• - Description: Supervised by RYUHEI, this delightful crepe is made with matcha-flavored dough, filled with matcha whipped cream and mascarpone, including matcha chocolate sauce for a rich experience.
• - RYUHEI's Comment: "The combination of matcha and mascarpone is incredible! It's not too sweet while maintaining that strong matcha flavor."

4. Fluffy Caramel Bomb Cake

• - Price: 158 JPY (tax included)
• - Release Date: December 2, 2025
• - Description: This uniquely fluffy cake, supervised by JUNON, is filled with two types of caramel cream, enveloping flavor in every bite.
• - JUNON's Comment: "The fluffy texture pairs perfectly with the caramel flavor, delivering a gentle sweetness that's just right!"

5. Sausage Appetizer Aglio e Olio

• - Price: 280 JPY (tax included)
• - Release Date: December 9, 2025
• - Description: Created with MANATO’s supervision, this cold dish features mini Aglio e Olio with sausages and broccoli, perfect for light snacking.
• - MANATO's Comment: "The combination of sausage and garlic is addictive! Even cold, it's delicious and makes a great side dish or salad!"

6. Spicy Miso Oil Noodles

• - Price: 598 JPY (tax included)
• - Release Date: December 9, 2025
• - Description: This product, supervised by SOTA, combines medium-thick noodles with a special soy sauce oil and spicy miso, enhanced by fried onions for a delightful experience.
• - SOTA's Comment: "This is a winner! It's a treat worth indulging in after a long day!"

Exclusive Photoprints

From November 25, 2025, fans can obtain a limited-edition BE:FIRST photoprint from FamilyMart’s in-store printing service at 500 JPY. Featuring solo and group shots of members, these unique prints will be available until January 31, 2026.

Specially Wrapped BE:FIRST Stores

During the promotional period, ten FamilyMart locations will transform with exclusive BE:FIRST decorations, including large posters of the members and festive interior designs. This unique setup extends from Hokkaido to Kyushu, inviting fans across Japan to enjoy a festive and memorable shopping experience.

Conclusion

Don't miss out on this spectacular collaboration between FamilyMart and BE:FIRST! With limited-edition items, exclusive prints, and exciting store experiences, it's the perfect way to celebrate the upcoming Christmas season!