#Japan #Tokyo #AI Implementation #Comix #DX Club

The Second DX Club: Elevating Business with AI

In May 2026, Comix co-hosted the Second DX Club with Most Research, targeting businesses engaged in store operations and development. This event emphasized the need for practical initiatives using Digital Transformation (DX) methodologies, particularly focusing on the various challenges encountered in on-site operations, such as organizing manuals, enhancing inter-branch information sharing, and optimizing customer engagement pathways.

One of the key highlights was the demonstration by Comix’s Adechi, who showcased how generative AI can facilitate the creation of operational manuals. The session engaged participants through a live presentation, illustrating the procedure for generating manuals that address common issues in workplaces, such as inconsistent processes among staff and knowledge silos created by experienced employees.

Additionally, Michikawa, the President of Knowledge Holdings, conducted a lecture on the evolving landscape of information retrieval, shifting from traditional keyword-based searches to querying AI. This transformation necessitates a new approach in how businesses design their information systems to be effectively recognized and utilized by AI.

Background and Challenges

According to a survey by the Ministry of Internal Affairs and Communications, about 49.7% of Japanese enterprises have defined strategies for utilizing generative AI, and 55.2% reported using it in some capacity. Particularly in assisting with the creation of emails, meeting minutes, and reports, generative AI is no longer an exclusive tool for advanced companies; it has started to play a significant role in daily business operations.

However, challenges arise as companies embark on introducing generative AI. Concerns include understanding effective usage, security risks associated with internal data leaks, as well as initial and operational costs. Therefore, it becomes crucial to provide not just tool introductions but also actionable methods tailored to specific business scenarios along with a guide to implementation within the organization.

At the same time, the use of AI for information retrieval is on the rise, making it inadequate to solely rely on traditional search engine rankings for visibility. The Second DX Club addressed these issues, focusing on practical applications of AI and information design to ensure businesses gain visibility in an AI-driven era.

Key Highlights of the Event

1. Creating Manuals with AI: Comix’s Adechi introduced attendees to the live procedure for developing operational manuals using generative AI. By illustrating steps with smartphone screenshots and operation recordings, he demonstrated how to create manuals with images, conversational explanations, and text-based operation guides efficiently. The session also included examples of crisis management manuals that could be crafted quickly, providing a comprehensive view of multi-chapter documentation.

2. SEO to LLMO Transition: President Michikawa from Knowledge Holdings discussed the transition in user behavior from searching with keywords to consulting AI for information. His presentation outlined the necessity for businesses to ascertain how they are perceived by AI, continuously share quotable primary information, and organize their data structures not just for search engines but for AI comprehensibility—critical for future branding and customer engagement.

Participant Insights

The Second DX Club attracted 28 operational leaders from diverse sectors such as food service, retail, housing, logistics, franchise development, and manufacturing. The participant feedback reflected high satisfaction, with 92.3% indicating they were content with the conference's content. Guests appreciated in-depth discussions on the unique features of various AI tools, the evolution of documentation processes, and strategies for being recognized by AI in marketing efforts.

Unique Features of the Event

• - Hands-On Demonstrations: Rather than conceptual discussions, the event offered practical examples using screenshots and recordings for clarity on creating usable manuals.
• - Focused on Ground-Level Business Needs: The content was specifically tailored for on-site managers, store development, and operational departments, ensuring that all involved stakeholders could relate to the dialogue.
• - Addressing AI Search Challenges: Alongside efficiency topics, insights were provided on how to effectively position businesses in an AI-centric search landscape to enhance customer acquisition.

Future Directions

The DX Club intends to continue organizing events centered on themes that resonate with store operation companies. Comix is committed to viewing generative AI not merely as a productivity tool but as a means for standardizing operational processes, sharing knowledge, and redesigning customer interactions. Future offerings will remain practical and implementable for operational leaders looking to enhance their businesses.

For those interested in utilizing AI in their operations, free consultations are available. By completing a brief diagnostic survey, businesses can register for online consultations.

Company Overview

• - Headquarters: 2nd Floor, Kondo Building, 15-4 Enya-cho, Shibuya-ku, Tokyo
• - Representative: Akihiro Suzuki, CEO
• - Established: September 2007
• - Business Focus: Supporting productivity enhancement through generative AI, sales support for B2B businesses, and freelance professional introductions.
• - Website: Comix
• - Academy: Comix Academy
• - Contact: TEL: 03-5459-5394, Email: [email protected], Contact: Adechi Naruki at Comix.